New Perception as Message of Contemporary Digital Environment

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15410%2F23%3A73623157" target="_blank" >RIV/61989592:15410/23:73623157 - isvavai.cz</a>

Výsledek na webu

<a href="https://pdf.uhk.cz/hkjas/past_issues.php" target="_blank" >https://pdf.uhk.cz/hkjas/past_issues.php</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

New Perception as Message of Contemporary Digital Environment

Popis výsledku v původním jazyce

The effects, consequences of the contemporary social media are common, unmarked phenomenain the recent digital environment. From the perspective of the predigital text-based environment, however,these effects are highly marked. They may include boredom, impatience related to real-life processes,the popularity of memes, contemporary fashion, behaviour transferring TikTok into physical reality and theBeReal platform defined as anti-Instagram. These effects can be explained by the new media alteringhuman perception and creating a new one. The new altered perception is the real message of digitalmedia. The message of digital technology, the altered perception of its users, permeates all levels ofsociety. Popular news sources like news websites, radio and TV have been replaced by TikTok andYouTube. The cognitive experiences acquired on digital platforms are creating hitherto unrecognisedemotional needs limited only by the imagination of their designers. Digital games offer tailored emotionsand returning to physical reality is becoming increasingly difficult. Interactivity of the digital technologyis the standard and scrolling has become a new literacy. The environment is programmed for psychiceffect even without reading and writing.

Název v anglickém jazyce

New Perception as Message of Contemporary Digital Environment

Popis výsledku anglicky

The effects, consequences of the contemporary social media are common, unmarked phenomenain the recent digital environment. From the perspective of the predigital text-based environment, however,these effects are highly marked. They may include boredom, impatience related to real-life processes,the popularity of memes, contemporary fashion, behaviour transferring TikTok into physical reality and theBeReal platform defined as anti-Instagram. These effects can be explained by the new media alteringhuman perception and creating a new one. The new altered perception is the real message of digitalmedia. The message of digital technology, the altered perception of its users, permeates all levels ofsociety. Popular news sources like news websites, radio and TV have been replaced by TikTok andYouTube. The cognitive experiences acquired on digital platforms are creating hitherto unrecognisedemotional needs limited only by the imagination of their designers. Digital games offer tailored emotionsand returning to physical reality is becoming increasingly difficult. Interactivity of the digital technologyis the standard and scrolling has become a new literacy. The environment is programmed for psychiceffect even without reading and writing.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Hradec Králové Journal of Anglophone Studies

ISSN

2336-3347

e-ISSN

2571-032X

Svazek periodika

10

Číslo periodika v rámci svazku

1-2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

8

Strana od-do

119-126

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—