Image jako významná část destinačního managementu

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F04%3A00000887" target="_blank" >RIV/62156489:43110/04:00000887 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Image as an Important Factor of Destination Management

Popis výsledku v původním jazyce

For successful development of tourism in a region is a necessary condition to learn planning and using management principals. General characteristics of successful planning can be derived from experiences of their application in advanced countries but must be adapted to specific local regional conditions. Since 1989 (after the "Velvet Revolution"), the Czech Republic has become an attractive destination for many tourists from all over the world -- it was a new, unknown and not financially demanding area. In the meantime, this trend has changed and Czech Republic has become a common tourist destination, which cannot exploit this competitive advantage any longer. Nowadays, when the differences between individual countries and regions are diminishing, andthe main competitive forces are factors, such as image, which create the power of the "brand" of a particular destination. We can find that "the present tourism industry is formed by battle for destination, where the good brand sells".

Název v anglickém jazyce

Image as an Important Factor of Destination Management

Popis výsledku anglicky

For successful development of tourism in a region is a necessary condition to learn planning and using management principals. General characteristics of successful planning can be derived from experiences of their application in advanced countries but must be adapted to specific local regional conditions. Since 1989 (after the "Velvet Revolution"), the Czech Republic has become an attractive destination for many tourists from all over the world -- it was a new, unknown and not financially demanding area. In the meantime, this trend has changed and Czech Republic has become a common tourist destination, which cannot exploit this competitive advantage any longer. Nowadays, when the differences between individual countries and regions are diminishing, andthe main competitive forces are factors, such as image, which create the power of the "brand" of a particular destination. We can find that "the present tourism industry is formed by battle for destination, where the good brand sells".

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

<a href="/cs/project/GA402%2F04%2F2112" target="_blank" >GA402/04/2112: Změny chování obchodní sféry vyvolané transformací ekonomiky a novými spotřebitelskými trendy</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2004

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Sborník mezinárodní konference The Second Monitoring and Management of Visitor Flows in Recreational and Protected Areas

ISBN

951-40-1924-5

ISSN

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e-ISSN

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Počet stran výsledku

5

Strana od-do

365-369

Název nakladatele

Metla

Místo vydání

Finsko

Místo konání akce

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Datum konání akce

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Typ akce podle státní příslušnosti

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Kód UT WoS článku

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