Vývoj soupeření v českém pivovarnictví

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F07%3A00107039" target="_blank" >RIV/62156489:43110/07:00107039 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Development of Rivalry of Czech Breweries

Popis výsledku v původním jazyce

Paper analyzes competition of Czech breweries from the viewpoint of general factors influencing competitive rivalry identified by Porter. Rivalry is evaluated as intensive namely because of the growing concentration of the industry (five biggest groups serving almost three quarters of the market), market stagnation (domestic consumption has been on the level of 160 litres of beer per capita for almost thirty years), and the size of capacity augmentation. On the other hand, the rivalry can be decreased by differentiation, which seems to be the major source of potential competitive advantage in this industry. It can also be achieved by exploiting the potential of foreign markets, where the demand for Czech beers still grows, and a lot of breweries realize this (including those with annual production lower than 100 thous. hl). Paper is a part of solution of the research plan of FBE MUAF in Brno, No. MSM 6215648904.

Název v anglickém jazyce

Development of Rivalry of Czech Breweries

Popis výsledku anglicky

Paper analyzes competition of Czech breweries from the viewpoint of general factors influencing competitive rivalry identified by Porter. Rivalry is evaluated as intensive namely because of the growing concentration of the industry (five biggest groups serving almost three quarters of the market), market stagnation (domestic consumption has been on the level of 160 litres of beer per capita for almost thirty years), and the size of capacity augmentation. On the other hand, the rivalry can be decreased by differentiation, which seems to be the major source of potential competitive advantage in this industry. It can also be achieved by exploiting the potential of foreign markets, where the demand for Czech beers still grows, and a lot of breweries realize this (including those with annual production lower than 100 thous. hl). Paper is a part of solution of the research plan of FBE MUAF in Brno, No. MSM 6215648904.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2007

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Firma a konkurenční prostředí 2007. Sekce 3: Management v novém prostředí

ISBN

978-80-86633-85-5

ISSN

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e-ISSN

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Počet stran výsledku

5

Strana od-do

206-210

Název nakladatele

MSD, spol. s r. o.

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

8. 3. 2007

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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