Faktory ovlivňující chování spotřebitele

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F08%3A00125092" target="_blank" >RIV/62156489:43110/08:00125092 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Factors influencing consumer behaviour

Popis výsledku v původním jazyce

The main aim of article is to understand influence of factors biasing purchase decisions connected with measurement of consumers' involvement. Consumption expenditures are purposefully subdivided according to the classification made by Statistical Officeof the European Communities. Performed survey showed that the most important factors biasing purchases of all commodity groups are products' characteristics and perceived quality. Together with these goes factor price, nevertheless for example for commodity group health price didn't appear in scale of perceived importance at all. Factor necessity of need proved to be significant for decision making about purchase of all commodities with the exception of alcoholic drinks and tobacco and recreation. Former experience compared to that isn't crucial for clothing and footwear and housing equipment and contents. For alcoholic drinks and tobacco has notably approved also factor brand. These analyses enable disclosure of rules of consumer deci

Název v anglickém jazyce

Factors influencing consumer behaviour

Popis výsledku anglicky

The main aim of article is to understand influence of factors biasing purchase decisions connected with measurement of consumers' involvement. Consumption expenditures are purposefully subdivided according to the classification made by Statistical Officeof the European Communities. Performed survey showed that the most important factors biasing purchases of all commodity groups are products' characteristics and perceived quality. Together with these goes factor price, nevertheless for example for commodity group health price didn't appear in scale of perceived importance at all. Factor necessity of need proved to be significant for decision making about purchase of all commodities with the exception of alcoholic drinks and tobacco and recreation. Former experience compared to that isn't crucial for clothing and footwear and housing equipment and contents. For alcoholic drinks and tobacco has notably approved also factor brand. These analyses enable disclosure of rules of consumer deci

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2008

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Agricultural economics : Zemědělská ekonomika

ISSN

0139-570X

e-ISSN

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Svazek periodika

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Číslo periodika v rámci svazku

6

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

8

Strana od-do

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Kód UT WoS článku

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EID výsledku v databázi Scopus

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