Advertising as a possible determinant of private consumption

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F10%3A00155400" target="_blank" >RIV/62156489:43110/10:00155400 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Advertising as a possible determinant of private consumption

Popis výsledku v původním jazyce

The objective of this paper is to examine a potential influence of advertising on private consumption as one of the factors that determine consumption. GDP (DPI), interest rates, but also advertising may be considered as important factors that can accelerate the development or change the direction of development of private consumption. A debate on effects of these factors is carried on in the paper. Determinants of advertising expenses as well as potential influence of advertising on private consumptionwill be studied. This general theme will be specified under conditions of American economy and examined during a period of almost 80 years (1929-2008). The GLS method of estimation with application of Cochrane-Orcutt regression demonstrates that advertising is not an important variable of private consumption at aggregate level on the contrary to DPI and private savings.

Název v anglickém jazyce

Advertising as a possible determinant of private consumption

Popis výsledku anglicky

The objective of this paper is to examine a potential influence of advertising on private consumption as one of the factors that determine consumption. GDP (DPI), interest rates, but also advertising may be considered as important factors that can accelerate the development or change the direction of development of private consumption. A debate on effects of these factors is carried on in the paper. Determinants of advertising expenses as well as potential influence of advertising on private consumptionwill be studied. This general theme will be specified under conditions of American economy and examined during a period of almost 80 years (1929-2008). The GLS method of estimation with application of Cochrane-Orcutt regression demonstrates that advertising is not an important variable of private consumption at aggregate level on the contrary to DPI and private savings.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2010

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Firma a konkurenční prostředí 2010

ISBN

978-80-7375-385-6

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

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Název nakladatele

Provozně ekonomická fakulta, Mendelova univerzita v Brně

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

11. 3. 2010

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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