Interfaces between economic and marketing approach to advertising and consumption under the condition of economic crises

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F09%3A00149921" target="_blank" >RIV/62156489:43110/09:00149921 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Interfaces between economic and marketing approach to advertising and consumption under the condition of economic crises

Popis výsledku v původním jazyce

The objective of this paper is two-point view, economic and marketing, on advertising and its potential influence on consumption. Consumption patterns that have been developing in time are now a subject to influence of economic crisis. Economic crisis aswell as advertising are some of the factors that can accelerate the development or change the direction of development of consumption patterns. A debate on effects of these factors is carried on in the paper. First, there are underlined approaches to consumption and evolution of consumption patterns. A distinct element from the traditional view is the endogeneity of tastes and preferences, and the process of their creation. The potential influence of advertising, especially on demand increase, will beexamined and the essence of the phenomenon will be underlined. This general theme will be specified and examined in more concrete field of interest -- economic crisis. Both approaches are aimed at a nowadays problem of economic crisis, i.

Název v anglickém jazyce

Interfaces between economic and marketing approach to advertising and consumption under the condition of economic crises

Popis výsledku anglicky

The objective of this paper is two-point view, economic and marketing, on advertising and its potential influence on consumption. Consumption patterns that have been developing in time are now a subject to influence of economic crisis. Economic crisis aswell as advertising are some of the factors that can accelerate the development or change the direction of development of consumption patterns. A debate on effects of these factors is carried on in the paper. First, there are underlined approaches to consumption and evolution of consumption patterns. A distinct element from the traditional view is the endogeneity of tastes and preferences, and the process of their creation. The potential influence of advertising, especially on demand increase, will beexamined and the essence of the phenomenon will be underlined. This general theme will be specified and examined in more concrete field of interest -- economic crisis. Both approaches are aimed at a nowadays problem of economic crisis, i.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2009

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of 12th International Conference on Finance and Banking

ISBN

978-80-7248-554-3

ISSN

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e-ISSN

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Počet stran výsledku

14

Strana od-do

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Název nakladatele

Silesian University

Místo vydání

Karviná

Místo konání akce

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Datum konání akce

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Typ akce podle státní příslušnosti

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Kód UT WoS článku

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