The demand for beer in presence of past consumption and advertising in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F11%3A00184280" target="_blank" >RIV/62156489:43110/11:00184280 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The demand for beer in presence of past consumption and advertising in the Czech Republic

Popis výsledku v původním jazyce

The paper focuses on beer consumption in the Czech Republic, the country with the highest beer consumption per capita in the world. To understand recent beer-consumption behaviour, we use monthly data from a three year period, 2006--2008, to estimate both a 2SLS and a SUR model charting the demand for beer extended to past consumption and advertising expenditure. The demand for beer in the Czech Republic reacts more strongly to changes in price than it does to investments in advertising. The results suggest two implications for policy-makers. Consumption is as sensitive to the price of beer and its alternatives as it is to advertising, so whether there are taxes or restrictions on advertising can affect the consumption of beer, considering the long tradition of Czech consumers in drinking beer as the strong role of past consumption demonstrates.

Název v anglickém jazyce

The demand for beer in presence of past consumption and advertising in the Czech Republic

Popis výsledku anglicky

The paper focuses on beer consumption in the Czech Republic, the country with the highest beer consumption per capita in the world. To understand recent beer-consumption behaviour, we use monthly data from a three year period, 2006--2008, to estimate both a 2SLS and a SUR model charting the demand for beer extended to past consumption and advertising expenditure. The demand for beer in the Czech Republic reacts more strongly to changes in price than it does to investments in advertising. The results suggest two implications for policy-makers. Consumption is as sensitive to the price of beer and its alternatives as it is to advertising, so whether there are taxes or restrictions on advertising can affect the consumption of beer, considering the long tradition of Czech consumers in drinking beer as the strong role of past consumption demonstrates.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Agricultural Economics-Zemedelska ekonomika

ISSN

0139-570X

e-ISSN

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Svazek periodika

57

Číslo periodika v rámci svazku

12

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

11

Strana od-do

589-599

Kód UT WoS článku

299258700004

EID výsledku v databázi Scopus

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