Development of wine tourism in South Moravia
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F13%3A00209982" target="_blank" >RIV/62156489:43110/13:00209982 - isvavai.cz</a>
Výsledek na webu
<a href="http://dx.doi.org/10.11118/actaun201361072669" target="_blank" >http://dx.doi.org/10.11118/actaun201361072669</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/actaun201361072669" target="_blank" >10.11118/actaun201361072669</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Development of wine tourism in South Moravia
Popis výsledku v původním jazyce
Wine tourism development and the resulting formation of regional strategic alliances in the form of clusters may lead to increasing the competitiveness of wineries in South Moravia in the southeastern part of the Czech Republic. The main research objective of this paper was to find potential for wine tourism development and creating a plan for newly formed strategic alliance coordinating services offer all wineries in the region. This study describes the potential to offer services and products of winegrowing areas in South Moravia region, suitable for promotion offers wine tourism destinations and services. In principle, it is used the calculation for the establishment of the wine cluster according to Porter's formula, and was designed by concentration coefficient of vineyards for wine cluster formation, which is based on the unique and specific conditions of the wine region of South Moravia. To achieve the objective of the study was conducted marketing research data collection and m
Název v anglickém jazyce
Development of wine tourism in South Moravia
Popis výsledku anglicky
Wine tourism development and the resulting formation of regional strategic alliances in the form of clusters may lead to increasing the competitiveness of wineries in South Moravia in the southeastern part of the Czech Republic. The main research objective of this paper was to find potential for wine tourism development and creating a plan for newly formed strategic alliance coordinating services offer all wineries in the region. This study describes the potential to offer services and products of winegrowing areas in South Moravia region, suitable for promotion offers wine tourism destinations and services. In principle, it is used the calculation for the establishment of the wine cluster according to Porter's formula, and was designed by concentration coefficient of vineyards for wine cluster formation, which is based on the unique and specific conditions of the wine region of South Moravia. To achieve the objective of the study was conducted marketing research data collection and m
Klasifikace
Druh
J<sub>x</sub> - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
CEP obor
AH - Ekonomie
OECD FORD obor
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Návaznosti výsledku
Projekt
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Návaznosti
Z - Vyzkumny zamer (s odkazem do CEZ)
Ostatní
Rok uplatnění
2013
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
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Svazek periodika
61
Číslo periodika v rámci svazku
7
Stát vydavatele periodika
CZ - Česká republika
Počet stran výsledku
7
Strana od-do
2669-2675
Kód UT WoS článku
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EID výsledku v databázi Scopus
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