Wine Trails in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F19%3A43915032" target="_blank" >RIV/62156489:43110/19:43915032 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.1007/978-3-030-00437-8_22" target="_blank" >https://doi.org/10.1007/978-3-030-00437-8_22</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-00437-8_22" target="_blank" >10.1007/978-3-030-00437-8_22</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Wine Trails in the Czech Republic

Popis výsledku v původním jazyce

The development of wine tourism has helped to create a completely new structure of wine trails. Significant assumptions were made in the region of South Moravia in the southeastern part of the Czech Republic. The main research objective of this paper was to define and evaluate the benefits of establishing and developing wine trails for wine-growers and wine producers. To achieve the objective, it was necessary to analyze the degree of incorporation of the program wine trails in the marketing mix of companies and compare similar programs in neighboring countries. The main results include the finding that customers often visiting winemakers and the wine trails increased orders after visits. A separate and rather important fact is the increased motivation to start new businesses providing tourism services which lead to longer stays in the region. For the development of the entire wine sector is linked to the need to create new jobs directly in the industry, but also multiplier effects of related industry suppliers, as well as in tourism. The dynamic development of the wine category, major changes in Czech market and consumer demand are the main causes for the formation of associations of small and medium-sized wineries. The application of the results of the research was a plan for the establishment of a new alliance - a wine cluster, where there is potential co-operation between associations with VOC appellation and other entities involving suppliers, customers, research institutions and universities.

Název v anglickém jazyce

Wine Trails in the Czech Republic

Popis výsledku anglicky

The development of wine tourism has helped to create a completely new structure of wine trails. Significant assumptions were made in the region of South Moravia in the southeastern part of the Czech Republic. The main research objective of this paper was to define and evaluate the benefits of establishing and developing wine trails for wine-growers and wine producers. To achieve the objective, it was necessary to analyze the degree of incorporation of the program wine trails in the marketing mix of companies and compare similar programs in neighboring countries. The main results include the finding that customers often visiting winemakers and the wine trails increased orders after visits. A separate and rather important fact is the increased motivation to start new businesses providing tourism services which lead to longer stays in the region. For the development of the entire wine sector is linked to the need to create new jobs directly in the industry, but also multiplier effects of related industry suppliers, as well as in tourism. The dynamic development of the wine category, major changes in Czech market and consumer demand are the main causes for the formation of associations of small and medium-sized wineries. The application of the results of the research was a plan for the establishment of a new alliance - a wine cluster, where there is potential co-operation between associations with VOC appellation and other entities involving suppliers, customers, research institutions and universities.

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

40105 - Horticulture, viticulture

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Wine Tourism Destination Management and Marketing: Theory and Cases

ISBN

978-3-030-00436-1

Počet stran výsledku

15

Strana od-do

341-355

Počet stran knihy

621

Název nakladatele

Palgrave Macmillan

Místo vydání

Cham

Kód UT WoS kapitoly

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