Satisfaction and Loyalty Factors of Ski Resorts - the Case Study of Slovakia and Austria
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F15%3A43906720" target="_blank" >RIV/62156489:43110/15:43906720 - isvavai.cz</a>
Výsledek na webu
<a href="http://www.esaf.llu.lv/getfile.php?id=1163" target="_blank" >http://www.esaf.llu.lv/getfile.php?id=1163</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Satisfaction and Loyalty Factors of Ski Resorts - the Case Study of Slovakia and Austria
Popis výsledku v původním jazyce
In order to keep up with the current challenges, a high level of awareness of the special demand patterns of customers is mandatory. The primary reason organizations measure service quality and customer satisfaction is to better understand how they may enhance customer value and loyalty, and thus, the overall financial performance of the firm. Providers of ski resorts must have a good understanding of their customers if they are to understand their quality perceptions or have a chance of successfully implementing service quality programmes. The paper investigates the relationship of factors influencing the satisfaction and loyalty according to ski resorts customers and ski resort providers. The qualitative data were collected in ski resorts of Slovakiaand Austria. A total of 58 depth customer interviews of 3 ski resorts in Slovakia and depth provider interviews of 3 ski resorts in Slovakia and 3 ski resorts in Austria were analyzed using software Maxqda. The results of the research sh
Název v anglickém jazyce
Satisfaction and Loyalty Factors of Ski Resorts - the Case Study of Slovakia and Austria
Popis výsledku anglicky
In order to keep up with the current challenges, a high level of awareness of the special demand patterns of customers is mandatory. The primary reason organizations measure service quality and customer satisfaction is to better understand how they may enhance customer value and loyalty, and thus, the overall financial performance of the firm. Providers of ski resorts must have a good understanding of their customers if they are to understand their quality perceptions or have a chance of successfully implementing service quality programmes. The paper investigates the relationship of factors influencing the satisfaction and loyalty according to ski resorts customers and ski resort providers. The qualitative data were collected in ski resorts of Slovakiaand Austria. A total of 58 depth customer interviews of 3 ski resorts in Slovakia and depth provider interviews of 3 ski resorts in Slovakia and 3 ski resorts in Austria were analyzed using software Maxqda. The results of the research sh
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
AE - Řízení, správa a administrativa
OECD FORD obor
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Návaznosti výsledku
Projekt
<a href="/cs/project/GA15-21179S" target="_blank" >GA15-21179S: Hodnocení kvality destinace cestovního ruchu</a><br>
Návaznosti
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Ostatní
Rok uplatnění
2015
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Economic Science for Rural Development: 1. Marketing and Sustainable Consumption 2. New Dimensions in the Development of Society
ISBN
978-9984-48-190-6
ISSN
1691-3078
e-ISSN
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Počet stran výsledku
9
Strana od-do
37-45
Název nakladatele
Latvian University of Agriculture
Místo vydání
Jelgava
Místo konání akce
Jelgava
Datum konání akce
23. 4. 2015
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
000360010100003