Satisfaction and Loyalty Factors of Ski Resorts - the Case Study of Slovakia and Austria

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F15%3A43906720" target="_blank" >RIV/62156489:43110/15:43906720 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.esaf.llu.lv/getfile.php?id=1163" target="_blank" >http://www.esaf.llu.lv/getfile.php?id=1163</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Satisfaction and Loyalty Factors of Ski Resorts - the Case Study of Slovakia and Austria

Popis výsledku v původním jazyce

In order to keep up with the current challenges, a high level of awareness of the special demand patterns of customers is mandatory. The primary reason organizations measure service quality and customer satisfaction is to better understand how they may enhance customer value and loyalty, and thus, the overall financial performance of the firm. Providers of ski resorts must have a good understanding of their customers if they are to understand their quality perceptions or have a chance of successfully implementing service quality programmes. The paper investigates the relationship of factors influencing the satisfaction and loyalty according to ski resorts customers and ski resort providers. The qualitative data were collected in ski resorts of Slovakiaand Austria. A total of 58 depth customer interviews of 3 ski resorts in Slovakia and depth provider interviews of 3 ski resorts in Slovakia and 3 ski resorts in Austria were analyzed using software Maxqda. The results of the research sh

Název v anglickém jazyce

Satisfaction and Loyalty Factors of Ski Resorts - the Case Study of Slovakia and Austria

Popis výsledku anglicky

In order to keep up with the current challenges, a high level of awareness of the special demand patterns of customers is mandatory. The primary reason organizations measure service quality and customer satisfaction is to better understand how they may enhance customer value and loyalty, and thus, the overall financial performance of the firm. Providers of ski resorts must have a good understanding of their customers if they are to understand their quality perceptions or have a chance of successfully implementing service quality programmes. The paper investigates the relationship of factors influencing the satisfaction and loyalty according to ski resorts customers and ski resort providers. The qualitative data were collected in ski resorts of Slovakiaand Austria. A total of 58 depth customer interviews of 3 ski resorts in Slovakia and depth provider interviews of 3 ski resorts in Slovakia and 3 ski resorts in Austria were analyzed using software Maxqda. The results of the research sh

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GA15-21179S" target="_blank" >GA15-21179S: Hodnocení kvality destinace cestovního ruchu</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Economic Science for Rural Development: 1. Marketing and Sustainable Consumption 2. New Dimensions in the Development of Society

ISBN

978-9984-48-190-6

ISSN

1691-3078

e-ISSN

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Počet stran výsledku

9

Strana od-do

37-45

Název nakladatele

Latvian University of Agriculture

Místo vydání

Jelgava

Místo konání akce

Jelgava

Datum konání akce

23. 4. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000360010100003