The Main Factors Influencing the Destination Choice, Satisfaction and the Loyalty of Ski Resorts Customers in the Context of Different Research Approaches

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F15%3A43906723" target="_blank" >RIV/62156489:43110/15:43906723 - isvavai.cz</a>

Výsledek na webu

<a href="http://acta.mendelu.cz/media/pdf/actaun_2015063020499.pdf" target="_blank" >http://acta.mendelu.cz/media/pdf/actaun_2015063020499.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.11118/actaun201563020499" target="_blank" >10.11118/actaun201563020499</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Main Factors Influencing the Destination Choice, Satisfaction and the Loyalty of Ski Resorts Customers in the Context of Different Research Approaches

Popis výsledku v původním jazyce

The paper summarizes scientific approaches to researches in the field of destination choice, satisfaction and the loyalty of ski resorts customers. Information about existing models and trends from scientific journals are analysed. Multiattribute modelsare widely used in researches dealing with satisfaction and loyalty. It can be presumed that tourist overall satisfaction is determined by destination image and attribute satisfaction. Tourist attribute satisfaction is also directly influenced by destination image, and destination loyalty is in turn influenced by overall satisfaction. The results will be useful for researchers and practitioners who deal with tourist satisfaction and loyalty in particular for ski resorts operators. This paper representsthe initial phase of the project aimed at researching the topical factors with their relationships and links influencing satisfaction and loyalty of ski resort customers in selected countries. (C) 2015, Mendel University of Agriculture an

Název v anglickém jazyce

The Main Factors Influencing the Destination Choice, Satisfaction and the Loyalty of Ski Resorts Customers in the Context of Different Research Approaches

Popis výsledku anglicky

The paper summarizes scientific approaches to researches in the field of destination choice, satisfaction and the loyalty of ski resorts customers. Information about existing models and trends from scientific journals are analysed. Multiattribute modelsare widely used in researches dealing with satisfaction and loyalty. It can be presumed that tourist overall satisfaction is determined by destination image and attribute satisfaction. Tourist attribute satisfaction is also directly influenced by destination image, and destination loyalty is in turn influenced by overall satisfaction. The results will be useful for researchers and practitioners who deal with tourist satisfaction and loyalty in particular for ski resorts operators. This paper representsthe initial phase of the project aimed at researching the topical factors with their relationships and links influencing satisfaction and loyalty of ski resort customers in selected countries. (C) 2015, Mendel University of Agriculture an

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GA15-21179S" target="_blank" >GA15-21179S: Hodnocení kvality destinace cestovního ruchu</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

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Svazek periodika

63

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

7

Strana od-do

499-505

Kód UT WoS článku

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EID výsledku v databázi Scopus

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