Comparison of Corporate Social Responsibility Concept and Concept of Sustainable Tourism

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Comparison of Corporate Social Responsibility Concept and Concept of Sustainable Tourism

Popis výsledku v původním jazyce

The world of today is typical for its constant changes and so it holds that human activities play more complex and important role in it. Therefore, this situation influences the companies&apos; orientation not only towards profit but also towards other requirements of current society. The phenomena of social responsibility and sustainable development affect companies&apos; ability to compete to the extent that they are willing to adapt their goals and strategy according to these concepts, moreover, by doing so they improve their reputation, appeal to their customers and increase quality of life. Since both of these concepts are considered to be significant and they both proceed from similar principles, the study is mainly focused on finding the relationship between corporate social responsibility and sustainable tourism. It is the tourism now, which is growing steadily and is one of the largest and fastest growing economic sectors. Regions are exposed to the impacts of tourism development, and therefore they require sustainable approach and social responsibility of companies that operate in these regions. The research paper aims to look for the possible intersections between corporate social responsibility and sustainable tourism, furthermore, its aim is to find out whether these two concepts are mutually influential, if yes how and what connections are between them. The research is based on theoretical analysis of both concepts as it searches for similarities, and on the contrary, differences between corporate social responsibility and sustainable tourism. The study highlights the latest practices and approaches which are used by the mentioned concepts and it concludes by the finding that sustainable tourism could be a subset of CSR concept, which is identical, however, focused on one specific sector.

Název v anglickém jazyce

Comparison of Corporate Social Responsibility Concept and Concept of Sustainable Tourism

Popis výsledku anglicky

The world of today is typical for its constant changes and so it holds that human activities play more complex and important role in it. Therefore, this situation influences the companies&apos; orientation not only towards profit but also towards other requirements of current society. The phenomena of social responsibility and sustainable development affect companies&apos; ability to compete to the extent that they are willing to adapt their goals and strategy according to these concepts, moreover, by doing so they improve their reputation, appeal to their customers and increase quality of life. Since both of these concepts are considered to be significant and they both proceed from similar principles, the study is mainly focused on finding the relationship between corporate social responsibility and sustainable tourism. It is the tourism now, which is growing steadily and is one of the largest and fastest growing economic sectors. Regions are exposed to the impacts of tourism development, and therefore they require sustainable approach and social responsibility of companies that operate in these regions. The research paper aims to look for the possible intersections between corporate social responsibility and sustainable tourism, furthermore, its aim is to find out whether these two concepts are mutually influential, if yes how and what connections are between them. The research is based on theoretical analysis of both concepts as it searches for similarities, and on the contrary, differences between corporate social responsibility and sustainable tourism. The study highlights the latest practices and approaches which are used by the mentioned concepts and it concludes by the finding that sustainable tourism could be a subset of CSR concept, which is identical, however, focused on one specific sector.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Conference on Management: Trends of Management in the Contemporary Society: Conference Proceedings

ISBN

978-80-7509-451-3

ISSN

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e-ISSN

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Počet stran výsledku

4

Strana od-do

235-238

Název nakladatele

Mendelova univerzita v Brně

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

9. 6. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000400581300050