The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63534118" target="_blank" >RIV/70883521:28120/21:63534118 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/47813059:19520/21:A0000276 RIV/75081431:_____/21:00002369

Výsledek na webu

<a href="https://jots.cz/index.php/JoTS/article/view/328" target="_blank" >https://jots.cz/index.php/JoTS/article/view/328</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.29036/jots.v12i23.328" target="_blank" >10.29036/jots.v12i23.328</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation

Popis výsledku v původním jazyce

Our research examined the attitudes of owners and managers of small and medium-sized enterprises in the V4 countries, who behave responsibly - they use corporate social responsibility in their managerial practice on issues focused on the market and operational area of business. The paper is based on a questionnaire survey with data collection from September 2019 to January 2020. Statistical methods of Pearson&apos;s chi-square and z-score were used to assess the hypotheses. The results proved that there are significant differences in companies in services and tourism in the context of implementing the CSR concept. Entrepreneurs who implement social responsibility with a significant positive difference agree that a company places great emphasis on the innovation of its products and services. Researchers found that the sector has an impact on the perception of decreasing customers&apos; requests on specific products/services. We found that corporate social responsibility and its implementation in corporate practice positively affects the relationship of V4&apos;s small and medium enterprises in the services and tourism sector to service production innovation issues, which helps increase business performance and decline customer complaints.

Název v anglickém jazyce

The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation

Popis výsledku anglicky

Our research examined the attitudes of owners and managers of small and medium-sized enterprises in the V4 countries, who behave responsibly - they use corporate social responsibility in their managerial practice on issues focused on the market and operational area of business. The paper is based on a questionnaire survey with data collection from September 2019 to January 2020. Statistical methods of Pearson&apos;s chi-square and z-score were used to assess the hypotheses. The results proved that there are significant differences in companies in services and tourism in the context of implementing the CSR concept. Entrepreneurs who implement social responsibility with a significant positive difference agree that a company places great emphasis on the innovation of its products and services. Researchers found that the sector has an impact on the perception of decreasing customers&apos; requests on specific products/services. We found that corporate social responsibility and its implementation in corporate practice positively affects the relationship of V4&apos;s small and medium enterprises in the services and tourism sector to service production innovation issues, which helps increase business performance and decline customer complaints.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Tourism and Services

ISSN

1804-5650

e-ISSN

—

Svazek periodika

12

Číslo periodika v rámci svazku

23

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

19

Strana od-do

217-236

Kód UT WoS článku

000753806000012

EID výsledku v databázi Scopus

2-s2.0-85122918225