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The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation

Identifikátory výsledku

  • Kód výsledku v IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F21%3A00002369" target="_blank" >RIV/75081431:_____/21:00002369 - isvavai.cz</a>

  • Nalezeny alternativní kódy

    RIV/47813059:19520/21:A0000276 RIV/70883521:28120/21:63534118

  • Výsledek na webu

    <a href="https://jots.cz/index.php/JoTS/article/view/328" target="_blank" >https://jots.cz/index.php/JoTS/article/view/328</a>

  • DOI - Digital Object Identifier

Alternativní jazyky

  • Jazyk výsledku

    angličtina

  • Název v původním jazyce

    The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation

  • Popis výsledku v původním jazyce

    Our research examined the attitudes of owners and managers of small and medium-sized enterprises in the V4 countries, who behave responsibly - they use corporate social responsibility in their managerial practice on issues focused on the market and operational area of business. The paper is based on a questionnaire survey with data collection from September 2019 to January 2020. Statistical methods of Pearson's chi-square and z-score were used to assess the hypotheses. The results proved that there are significant differences in companies in services and tourism in the context of implementing the CSR concept. Entrepreneurs who implement social responsibility with a significant positive difference agree that a company places great emphasis on the innovation of its products and services. Researchers found that the sector has an impact on the perception of decreasing customers' requests on specific products/services. We found that corporate social responsibility and its implementation in corporate practice positively affects the relationship of V4's small and medium enterprises in the services and tourism sector to service production innovation issues, which helps increase business performance and decline customer complaints

  • Název v anglickém jazyce

    The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation

  • Popis výsledku anglicky

    Our research examined the attitudes of owners and managers of small and medium-sized enterprises in the V4 countries, who behave responsibly - they use corporate social responsibility in their managerial practice on issues focused on the market and operational area of business. The paper is based on a questionnaire survey with data collection from September 2019 to January 2020. Statistical methods of Pearson's chi-square and z-score were used to assess the hypotheses. The results proved that there are significant differences in companies in services and tourism in the context of implementing the CSR concept. Entrepreneurs who implement social responsibility with a significant positive difference agree that a company places great emphasis on the innovation of its products and services. Researchers found that the sector has an impact on the perception of decreasing customers' requests on specific products/services. We found that corporate social responsibility and its implementation in corporate practice positively affects the relationship of V4's small and medium enterprises in the services and tourism sector to service production innovation issues, which helps increase business performance and decline customer complaints

Klasifikace

  • Druh

    J<sub>imp</sub> - Článek v periodiku v databázi Web of Science

  • CEP obor

  • OECD FORD obor

    50204 - Business and management

Návaznosti výsledku

  • Projekt

  • Návaznosti

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Ostatní

  • Rok uplatnění

    2021

  • Kód důvěrnosti údajů

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Údaje specifické pro druh výsledku

  • Název periodika

    JOURNAL OF TOURISM AND SERVICES

  • ISSN

    1804-5650

  • e-ISSN

  • Svazek periodika

    Volume 12

  • Číslo periodika v rámci svazku

    Issue 23

  • Stát vydavatele periodika

    CZ - Česká republika

  • Počet stran výsledku

    20

  • Strana od-do

    217-236

  • Kód UT WoS článku

    000753806000012

  • EID výsledku v databázi Scopus

    2-s2.0-85122918225