The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F21%3A00002369" target="_blank" >RIV/75081431:_____/21:00002369 - isvavai.cz</a>
Nalezeny alternativní kódy
RIV/47813059:19520/21:A0000276 RIV/70883521:28120/21:63534118
Výsledek na webu
<a href="https://jots.cz/index.php/JoTS/article/view/328" target="_blank" >https://jots.cz/index.php/JoTS/article/view/328</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation
Popis výsledku v původním jazyce
Our research examined the attitudes of owners and managers of small and medium-sized enterprises in the V4 countries, who behave responsibly - they use corporate social responsibility in their managerial practice on issues focused on the market and operational area of business. The paper is based on a questionnaire survey with data collection from September 2019 to January 2020. Statistical methods of Pearson's chi-square and z-score were used to assess the hypotheses. The results proved that there are significant differences in companies in services and tourism in the context of implementing the CSR concept. Entrepreneurs who implement social responsibility with a significant positive difference agree that a company places great emphasis on the innovation of its products and services. Researchers found that the sector has an impact on the perception of decreasing customers' requests on specific products/services. We found that corporate social responsibility and its implementation in corporate practice positively affects the relationship of V4's small and medium enterprises in the services and tourism sector to service production innovation issues, which helps increase business performance and decline customer complaints
Název v anglickém jazyce
The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation
Popis výsledku anglicky
Our research examined the attitudes of owners and managers of small and medium-sized enterprises in the V4 countries, who behave responsibly - they use corporate social responsibility in their managerial practice on issues focused on the market and operational area of business. The paper is based on a questionnaire survey with data collection from September 2019 to January 2020. Statistical methods of Pearson's chi-square and z-score were used to assess the hypotheses. The results proved that there are significant differences in companies in services and tourism in the context of implementing the CSR concept. Entrepreneurs who implement social responsibility with a significant positive difference agree that a company places great emphasis on the innovation of its products and services. Researchers found that the sector has an impact on the perception of decreasing customers' requests on specific products/services. We found that corporate social responsibility and its implementation in corporate practice positively affects the relationship of V4's small and medium enterprises in the services and tourism sector to service production innovation issues, which helps increase business performance and decline customer complaints
Klasifikace
Druh
J<sub>imp</sub> - Článek v periodiku v databázi Web of Science
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
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Návaznosti
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Ostatní
Rok uplatnění
2021
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
JOURNAL OF TOURISM AND SERVICES
ISSN
1804-5650
e-ISSN
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Svazek periodika
Volume 12
Číslo periodika v rámci svazku
Issue 23
Stát vydavatele periodika
CZ - Česká republika
Počet stran výsledku
20
Strana od-do
217-236
Kód UT WoS článku
000753806000012
EID výsledku v databázi Scopus
2-s2.0-85122918225