The importance of CSR for recruiting skilled workers in the German healthcare system

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F18%3A43913774" target="_blank" >RIV/62156489:43110/18:43913774 - isvavai.cz</a>

Výsledek na webu

<a href="http://ece.mendelu.cz/wcd/w-rek-ece/ece2018_fin.pdf" target="_blank" >http://ece.mendelu.cz/wcd/w-rek-ece/ece2018_fin.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The importance of CSR for recruiting skilled workers in the German healthcare system

Popis výsledku v původním jazyce

Recent studies show that there is an acute shortage of skilled workers in almost every industry in Germany. Especially in the German health care sector, more and more companies are looking for specialists and managers. Another special aspect is that the market players in the German health care system are very heterogeneous. From large companies with several thousand employees such as clinic groups, such as Helios or Asklepios to small family businesses, the competition for qualified employees is in full swing. In the coming years, the shortage of skilled workers in nursing care will become a constant companion for companies. As a result, the cost of recruiting new employees will continue to rise. Large companies particularly invest in marketing and the promotion of young talent in order to present themselves as an attractive employer. Small companies do not usually have these financial resources at their disposal, and it is becoming increasingly important for them to present themselves as an attractive employer. The conduct of the company&apos;s management towards customers, employees and society shapes the corporate culture. Corporate social responsibility (CSR) can also be part of this corporate culture. So how can small and medium-sized enterprises (SMEs) present themselves as attractive employers in the health care sector and retain their sought-after employees in the long term? On the one hand, SMEs especially cannot risk having top performers drift away and thus lose know-how, while on the other hand recruiting and retaining employees becomes a challenge for SMEs. The impact of Corporate Social Responsibility (CSR) on healthcare workers has not been explored to date. The aim of this paper is to show, by means of a study, that potential employees feel addressed by a credible strategy of CSR in companies.

Název v anglickém jazyce

The importance of CSR for recruiting skilled workers in the German healthcare system

Popis výsledku anglicky

Recent studies show that there is an acute shortage of skilled workers in almost every industry in Germany. Especially in the German health care sector, more and more companies are looking for specialists and managers. Another special aspect is that the market players in the German health care system are very heterogeneous. From large companies with several thousand employees such as clinic groups, such as Helios or Asklepios to small family businesses, the competition for qualified employees is in full swing. In the coming years, the shortage of skilled workers in nursing care will become a constant companion for companies. As a result, the cost of recruiting new employees will continue to rise. Large companies particularly invest in marketing and the promotion of young talent in order to present themselves as an attractive employer. Small companies do not usually have these financial resources at their disposal, and it is becoming increasingly important for them to present themselves as an attractive employer. The conduct of the company&apos;s management towards customers, employees and society shapes the corporate culture. Corporate social responsibility (CSR) can also be part of this corporate culture. So how can small and medium-sized enterprises (SMEs) present themselves as attractive employers in the health care sector and retain their sought-after employees in the long term? On the one hand, SMEs especially cannot risk having top performers drift away and thus lose know-how, while on the other hand recruiting and retaining employees becomes a challenge for SMEs. The impact of Corporate Social Responsibility (CSR) on healthcare workers has not been explored to date. The aim of this paper is to show, by means of a study, that potential employees feel addressed by a credible strategy of CSR in companies.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Enterprise and Competitive Environment: Conference Proceedings

ISBN

978-80-7509-561-9

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

10

Strana od-do

300-309

Název nakladatele

Mendelova univerzita v Brně

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

22. 3. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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