The relationship between CSR and corporate reputation for SMEs in the German healthcare market

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F18%3A43913702" target="_blank" >RIV/62156489:43110/18:43913702 - isvavai.cz</a>

Výsledek na webu

<a href="http://pefnet.mendelu.cz/wcd/w-rek-pefnet/pefnet17_fin.pdf" target="_blank" >http://pefnet.mendelu.cz/wcd/w-rek-pefnet/pefnet17_fin.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The relationship between CSR and corporate reputation for SMEs in the German healthcare market

Popis výsledku v původním jazyce

This work is intended to demonstrate that Corporate Social Responsibility (CSR) is an issue not just for large enterprises in the healthcare sector, but also increasingly for small- and medium-sized enterprises (SMEs). Nine out of ten enterprises in the German healthcare sector are SMEs and employ some 7 million people. The SME sector is thus an important factor in the German economy. While the culture of SMEs was once shaped largely by their owners or founders, they are now undergoing cultural changes driven by a) the CSR disclosure requirements of large enterprises and b) the increasing media exposure of society. As a result, the entrepreneurial activities of SMEs stand at the centre of public interest. CSR is becoming increasingly important for meeting these increased demands from the Marketplace and society. Entrepreneurial practice and the results of research both suggest that CSR activities promote the development of specific, intangible resources. This includes corporate reputation created from subjective perceptions of a company&apos;s activities and which can influence its success. The mechanisms that contribute to explaining this relationship are at the heart of this work.

Název v anglickém jazyce

The relationship between CSR and corporate reputation for SMEs in the German healthcare market

Popis výsledku anglicky

This work is intended to demonstrate that Corporate Social Responsibility (CSR) is an issue not just for large enterprises in the healthcare sector, but also increasingly for small- and medium-sized enterprises (SMEs). Nine out of ten enterprises in the German healthcare sector are SMEs and employ some 7 million people. The SME sector is thus an important factor in the German economy. While the culture of SMEs was once shaped largely by their owners or founders, they are now undergoing cultural changes driven by a) the CSR disclosure requirements of large enterprises and b) the increasing media exposure of society. As a result, the entrepreneurial activities of SMEs stand at the centre of public interest. CSR is becoming increasingly important for meeting these increased demands from the Marketplace and society. Entrepreneurial practice and the results of research both suggest that CSR activities promote the development of specific, intangible resources. This includes corporate reputation created from subjective perceptions of a company&apos;s activities and which can influence its success. The mechanisms that contribute to explaining this relationship are at the heart of this work.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

PEFnet 2017: Proceedings

ISBN

978-80-7509-555-8

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

6

Strana od-do

114-119

Název nakladatele

Mendelova univerzita v Brně

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

30. 11. 2017

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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