Investigation of Consumer Behaviour at Selected Market Commodity

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F19%3A43917330" target="_blank" >RIV/62156489:43110/19:43917330 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.5219/1230" target="_blank" >https://doi.org/10.5219/1230</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5219/1230" target="_blank" >10.5219/1230</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Investigation of Consumer Behaviour at Selected Market Commodity

Popis výsledku v původním jazyce

Consumer behavioris an unexplored area of life for all buyers and sellers alike. Knowledge of consumer behavior brings better market orientation and more consistent establishment of individual products in consumers&apos; shopping baskets. In examining this behavior, the authors of the paper focus on questions such as why, how, where, when, and how much consumers are willing and able to buy at a particular market price. The behavior in question is influenced by several factors(cultural, social, psychological and personality) that influence the final consumer decisions. The main objective of the present document is to evaluate consumer behavior, their purchasing preferences and also to make decisions when buying a particular food product -tea. The primary data were obtained through a questionnaire survey carried out on a sample of 640 respondents. The questionnaire was divided into two basic parts -the demographic part and the part dealing with consumer behavior at the selected market commodity. In the questionnaire processingthe respondents were filtered based on their answers. The research has shown that more than 78% of respondents consume tea while women consume it more (50%). Flavor (56.3%) proved to be the most important factor in the selection of a particular tea. Almost half of the respondents reported consuming cut tea (46.5%). In the present document, assumptions were formulated which serve for a deeper analysis of the issue. The relevance of the formulated assumptions was verified by the XLSTAT statistical software.Data were evaluated by qualitative statistics -Chi-square test of good compliance, Fisher&apos;s exact test, Mann Whitney test and Friedman test.

Název v anglickém jazyce

Investigation of Consumer Behaviour at Selected Market Commodity

Popis výsledku anglicky

Consumer behavioris an unexplored area of life for all buyers and sellers alike. Knowledge of consumer behavior brings better market orientation and more consistent establishment of individual products in consumers&apos; shopping baskets. In examining this behavior, the authors of the paper focus on questions such as why, how, where, when, and how much consumers are willing and able to buy at a particular market price. The behavior in question is influenced by several factors(cultural, social, psychological and personality) that influence the final consumer decisions. The main objective of the present document is to evaluate consumer behavior, their purchasing preferences and also to make decisions when buying a particular food product -tea. The primary data were obtained through a questionnaire survey carried out on a sample of 640 respondents. The questionnaire was divided into two basic parts -the demographic part and the part dealing with consumer behavior at the selected market commodity. In the questionnaire processingthe respondents were filtered based on their answers. The research has shown that more than 78% of respondents consume tea while women consume it more (50%). Flavor (56.3%) proved to be the most important factor in the selection of a particular tea. Almost half of the respondents reported consuming cut tea (46.5%). In the present document, assumptions were formulated which serve for a deeper analysis of the issue. The relevance of the formulated assumptions was verified by the XLSTAT statistical software.Data were evaluated by qualitative statistics -Chi-square test of good compliance, Fisher&apos;s exact test, Mann Whitney test and Friedman test.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Potravinárstvo

ISSN

1338-0230

e-ISSN

—

Svazek periodika

13

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

8

Strana od-do

925-932

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85081646101