Consumer Approach to the Food Waste in Selected EU Countries

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F21%3A43920446" target="_blank" >RIV/62156489:43110/21:43920446 - isvavai.cz</a>

Výsledek na webu

<a href="https://mmi.fem.sumdu.edu.ua/sites/default/files/A550-2021-22_Becarova%20et%20al.pdf" target="_blank" >https://mmi.fem.sumdu.edu.ua/sites/default/files/A550-2021-22_Becarova%20et%20al.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Consumer Approach to the Food Waste in Selected EU Countries

Popis výsledku v původním jazyce

This paper deals with the issue of food waste as a part of consumer behavior. Due to the absence of conceptual definitions and methodology for monitoring the quantity of food waste, the attention is focused on monitoring the factors that affect consumers purchasing the food and post-buying behavior with food. A survey focused on the subjective attitudes of consumers was carried out in two EU countries - the Netherlands and Slovakia. These countries are members of the EU and differ in their natural, cultural, and socio-economic influences. Based on the similarity of consumer behavior resulting from cluster analysis, the segments are defined to address them more effectively to reduce the amount of wasted food with negative consequences for the environment. Dutch consumers make small purchases as often as consumers from Slovakia. However, they differ in the frequency of purchases for more than 20 EUR. In the Netherlands, up to 46 % of respondents indicated that they do larger purchases one to two times. There is a neutral attitude to the importance of the price in both countries. Although the Slovaks buy less, they waste more food compared to the Dutch. Besides, they also mention inappropriate storage as a reason. The respondents&apos; attitudes to food waste were divided by similarities into 5 segments in Slovakia and 5 - in the Netherlands. In Slovakia, the above segments involved young women-wasters, consumers, partial self-suppliers, uninterested loner women, gentle and responsible people with an active approach in the area of waste. In the Netherlands, there are other segments of people such as food-friendly housewives, younger women-wasters, families with children with a neutral attitude to waste, students from big cities, young working uninterested loners. The findings showed factors affecting consumer wasting are country-specific. Thus, it is initial to understand the differences in consumer behavior to set appropriate policies to reduce food waste.

Název v anglickém jazyce

Consumer Approach to the Food Waste in Selected EU Countries

Popis výsledku anglicky

This paper deals with the issue of food waste as a part of consumer behavior. Due to the absence of conceptual definitions and methodology for monitoring the quantity of food waste, the attention is focused on monitoring the factors that affect consumers purchasing the food and post-buying behavior with food. A survey focused on the subjective attitudes of consumers was carried out in two EU countries - the Netherlands and Slovakia. These countries are members of the EU and differ in their natural, cultural, and socio-economic influences. Based on the similarity of consumer behavior resulting from cluster analysis, the segments are defined to address them more effectively to reduce the amount of wasted food with negative consequences for the environment. Dutch consumers make small purchases as often as consumers from Slovakia. However, they differ in the frequency of purchases for more than 20 EUR. In the Netherlands, up to 46 % of respondents indicated that they do larger purchases one to two times. There is a neutral attitude to the importance of the price in both countries. Although the Slovaks buy less, they waste more food compared to the Dutch. Besides, they also mention inappropriate storage as a reason. The respondents&apos; attitudes to food waste were divided by similarities into 5 segments in Slovakia and 5 - in the Netherlands. In Slovakia, the above segments involved young women-wasters, consumers, partial self-suppliers, uninterested loner women, gentle and responsible people with an active approach in the area of waste. In the Netherlands, there are other segments of people such as food-friendly housewives, younger women-wasters, families with children with a neutral attitude to waste, students from big cities, young working uninterested loners. The findings showed factors affecting consumer wasting are country-specific. Thus, it is initial to understand the differences in consumer behavior to set appropriate policies to reduce food waste.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Marketing and Management of Innovations

ISSN

2218-4511

e-ISSN

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Svazek periodika

Neuveden

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

UA - Ukrajina

Počet stran výsledku

12

Strana od-do

264-275

Kód UT WoS článku

000712484700011

EID výsledku v databázi Scopus

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