A Review of Platform Business Models
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F22%3A43921598" target="_blank" >RIV/62156489:43110/22:43921598 - isvavai.cz</a>
Výsledek na webu
<a href="https://doi.org/10.46585/sp30011454" target="_blank" >https://doi.org/10.46585/sp30011454</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.46585/sp30011454" target="_blank" >10.46585/sp30011454</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
A Review of Platform Business Models
Popis výsledku v původním jazyce
The paper focuses on platform business models as ubiquitous features of the digital economy whose economic importance is continuously increasing. Considering their varying definitions and diverse typology, the aim of this paper is to coin a unified definition and identify the main attributes of platform business models. In line with fulfilling the aim of the paper, the following research question is addressed: 'What are the main attributes of platform business models?'. Based on a vast literature review, the paper coins a unified definition and devises a novel typology, distinguishing four main types of platform business models: transaction, innovation, integrated and investment. Furthermore, the importance of both digital data and network effects as the main identified attributes is highlighted. Additionally, the paper devises a novel typology of network effects, amplifying users' value-creating activities and interconnected relationships. The novel typology of network effects is distinguishing direct, indirect (cross-sided, cross-network or two-sided), data, positive and negative network effects.
Název v anglickém jazyce
A Review of Platform Business Models
Popis výsledku anglicky
The paper focuses on platform business models as ubiquitous features of the digital economy whose economic importance is continuously increasing. Considering their varying definitions and diverse typology, the aim of this paper is to coin a unified definition and identify the main attributes of platform business models. In line with fulfilling the aim of the paper, the following research question is addressed: 'What are the main attributes of platform business models?'. Based on a vast literature review, the paper coins a unified definition and devises a novel typology, distinguishing four main types of platform business models: transaction, innovation, integrated and investment. Furthermore, the importance of both digital data and network effects as the main identified attributes is highlighted. Additionally, the paper devises a novel typology of network effects, amplifying users' value-creating activities and interconnected relationships. The novel typology of network effects is distinguishing direct, indirect (cross-sided, cross-network or two-sided), data, positive and negative network effects.
Klasifikace
Druh
J<sub>imp</sub> - Článek v periodiku v databázi Web of Science
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
<a href="/cs/project/EF19_073%2F0016670" target="_blank" >EF19_073/0016670: Interní grantová schémata Mendelovy univerzity v Brně</a><br>
Návaznosti
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Ostatní
Rok uplatnění
2022
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Scientific Papers of the University of Pardubice. Series D, Faculty of Economics and Administration
ISSN
1211-555X
e-ISSN
1804-8048
Svazek periodika
30
Číslo periodika v rámci svazku
1
Stát vydavatele periodika
CZ - Česká republika
Počet stran výsledku
16
Strana od-do
1454
Kód UT WoS článku
000891639600007
EID výsledku v databázi Scopus
2-s2.0-85131892828