Requirements for a Sustainable Consumption Product from the Perspective of the Young Generation Consumer

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F24%3A43924952" target="_blank" >RIV/62156489:43110/24:43924952 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.11118/978-80-7509-971-6" target="_blank" >https://doi.org/10.11118/978-80-7509-971-6</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Requirements for a Sustainable Consumption Product from the Perspective of the Young Generation Consumer

Popis výsledku v původním jazyce

This paper objects to explore how the young generation consumer meets their needs through the example of an everyday product that is in line with the current understanding of sustainability - the reusable drinking bottle. In a questionnaire survey conducted, 639 responses were obtained regarding consumption behavior concerning the reusable bottle product. The data shows the wide and frequent use of this product. The most preferred material is Tritan plastic, followed by glass. The Pearson χ-squared test confirmed the relationship between the frequency of use of the reusable bottle and the volume of consumption of disposable bottles. Therefore, the use of reusable bottles leads to a reduction in the volume of disposable bottle consumption and thus to a reduction in the volume of waste produced. Using k-means cluster analysis, four segments of young consumers in the reusable bottle market were identified as environmental preferences. The segments were named &quot;Environmental Enthusiasts&quot;, &quot;Deniers of Everything&quot;, &quot;Responsible for the Future&quot; and &quot;Protectors of the Environment and Quality&quot;.

Název v anglickém jazyce

Requirements for a Sustainable Consumption Product from the Perspective of the Young Generation Consumer

Popis výsledku anglicky

This paper objects to explore how the young generation consumer meets their needs through the example of an everyday product that is in line with the current understanding of sustainability - the reusable drinking bottle. In a questionnaire survey conducted, 639 responses were obtained regarding consumption behavior concerning the reusable bottle product. The data shows the wide and frequent use of this product. The most preferred material is Tritan plastic, followed by glass. The Pearson χ-squared test confirmed the relationship between the frequency of use of the reusable bottle and the volume of consumption of disposable bottles. Therefore, the use of reusable bottles leads to a reduction in the volume of disposable bottle consumption and thus to a reduction in the volume of waste produced. Using k-means cluster analysis, four segments of young consumers in the reusable bottle market were identified as environmental preferences. The segments were named &quot;Environmental Enthusiasts&quot;, &quot;Deniers of Everything&quot;, &quot;Responsible for the Future&quot; and &quot;Protectors of the Environment and Quality&quot;.

Druh

O - Ostatní výsledky

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/EF16_017%2F0002334" target="_blank" >EF16_017/0002334: Výzkumná infrastruktura pro mladé vědce</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů