Exploring the Mediating Role of Competitive Intensity on Strategic Orientation and Internationalization of Ghanaian SMEs in the Agricultural Processing Sector

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F24%3A43925487" target="_blank" >RIV/62156489:43110/24:43925487 - isvavai.cz</a>

Výsledek na webu

<a href="https://kuey.net/index.php/kuey/article/view/3981" target="_blank" >https://kuey.net/index.php/kuey/article/view/3981</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Exploring the Mediating Role of Competitive Intensity on Strategic Orientation and Internationalization of Ghanaian SMEs in the Agricultural Processing Sector

Popis výsledku v původním jazyce

Purpose:The participation of small and medium enterprises (SMEs) in developing countries like Ghana is crucial for their international expansion. This study, therefore, seeks to explore the dimensions of strategic orientation and internationalization of Ghanaian SMEs in the agricultural processing sector, with a specific focus on competitive intensity as a mediator. The findings of this research can potentially guide policy decisions and business strategies in the agricultural sector of developing countries.Design/methodology/approach: The study employed a survey research design. A questionnaire was electronically distributed to 355 Agric SMEs involved in the exports of goods from agro-based activities. The respondents were primarily businesses affiliated with the National Board for Small-Scale Industries (NBSSI), the Ghana Export Promotion Agency (GEPA), and the Ghana Chamber of Commerce. A total of 341 valid responses were collected for descriptive and inferential analysis, ensuring the reliability and validity of the findings.Findings:The findings revealed that SMEs&apos; proactiveness, risk appetite, and cost positively affect their internationalization processes. The result showed that strategic orientation contributes to about 74.2% of changes in SMEs&apos; international performance. Further, findings indicate a positive mediating impact of SMEs&apos; competitive intensity in the nexus between strategic orientation and the internationalization process.Originality: This research makes a unique contribution to studying the influence of strategic orientation on low-middle-income economic countries&apos; agriculture business exports. Focusing on Ghanaian SMEs in the agricultural processing sector, it seeks to ascertain the effect of strategic orientation on internationalization processes, providing a fresh perspective to the field.

Název v anglickém jazyce

Exploring the Mediating Role of Competitive Intensity on Strategic Orientation and Internationalization of Ghanaian SMEs in the Agricultural Processing Sector

Popis výsledku anglicky

Purpose:The participation of small and medium enterprises (SMEs) in developing countries like Ghana is crucial for their international expansion. This study, therefore, seeks to explore the dimensions of strategic orientation and internationalization of Ghanaian SMEs in the agricultural processing sector, with a specific focus on competitive intensity as a mediator. The findings of this research can potentially guide policy decisions and business strategies in the agricultural sector of developing countries.Design/methodology/approach: The study employed a survey research design. A questionnaire was electronically distributed to 355 Agric SMEs involved in the exports of goods from agro-based activities. The respondents were primarily businesses affiliated with the National Board for Small-Scale Industries (NBSSI), the Ghana Export Promotion Agency (GEPA), and the Ghana Chamber of Commerce. A total of 341 valid responses were collected for descriptive and inferential analysis, ensuring the reliability and validity of the findings.Findings:The findings revealed that SMEs&apos; proactiveness, risk appetite, and cost positively affect their internationalization processes. The result showed that strategic orientation contributes to about 74.2% of changes in SMEs&apos; international performance. Further, findings indicate a positive mediating impact of SMEs&apos; competitive intensity in the nexus between strategic orientation and the internationalization process.Originality: This research makes a unique contribution to studying the influence of strategic orientation on low-middle-income economic countries&apos; agriculture business exports. Focusing on Ghanaian SMEs in the agricultural processing sector, it seeks to ascertain the effect of strategic orientation on internationalization processes, providing a fresh perspective to the field.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Educational Administration: Theory and Practice

ISSN

1300-4832

e-ISSN

2148-2403

Svazek periodika

30

Číslo periodika v rámci svazku

5

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

14

Strana od-do

6541-6554

Kód UT WoS článku

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EID výsledku v databázi Scopus

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