Bibliometric Analysis of Brand Equity Research in Fast Food Businesses (2013 – 2023)

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F25%3A43926867" target="_blank" >RIV/62156489:43110/25:43926867 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.15544/mts.2025.08" target="_blank" >https://doi.org/10.15544/mts.2025.08</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15544/mts.2025.08" target="_blank" >10.15544/mts.2025.08</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Bibliometric Analysis of Brand Equity Research in Fast Food Businesses (2013 – 2023)

Popis výsledku v původním jazyce

Purpose: This study performs a systematic review of the scientific literature regarding brand equity in fast food businesses. Bibliometric analysis fucuses on the publication growth, subject area, geographic distribution of publications, productive journals and authors, keywords, and citations. Method: Relevant articles were identified using search engines in the Scopus and Web of Science databases. The PRISMA methodology was applied, and 82 relevant articles were found to be suitable for analysis. All identified articles were further analysed to determine the complete picture of the field of knowledge. Findings: The research reveals influential articles, authors, journals, and institutions within the field of brand equity and fast-food businesses. It has been found that no study related to the topic was conducted in Africa. All the studies reviewed were done in USA, China, Europe, and the Middle East. Popular keywords in the study area have also been reported. The research contributes to the better understanding of the field of brand equity and helps scholars and researchers to identify quality literature, research areas as well as appropriate journals for publishing their own findings. Contributions/implications: The study reveals research trends as well as areas that have received limited attention. The identification of such research trends or gaps guides future research efforts and help scholars and researchers to focus on underexplored aspects of brand equity in the fast-food industry. Considering the study findings and the identified highly cited articles, further qualitative analysis can be provided to determine the most prolific research trends.

Název v anglickém jazyce

Bibliometric Analysis of Brand Equity Research in Fast Food Businesses (2013 – 2023)

Popis výsledku anglicky

Purpose: This study performs a systematic review of the scientific literature regarding brand equity in fast food businesses. Bibliometric analysis fucuses on the publication growth, subject area, geographic distribution of publications, productive journals and authors, keywords, and citations. Method: Relevant articles were identified using search engines in the Scopus and Web of Science databases. The PRISMA methodology was applied, and 82 relevant articles were found to be suitable for analysis. All identified articles were further analysed to determine the complete picture of the field of knowledge. Findings: The research reveals influential articles, authors, journals, and institutions within the field of brand equity and fast-food businesses. It has been found that no study related to the topic was conducted in Africa. All the studies reviewed were done in USA, China, Europe, and the Middle East. Popular keywords in the study area have also been reported. The research contributes to the better understanding of the field of brand equity and helps scholars and researchers to identify quality literature, research areas as well as appropriate journals for publishing their own findings. Contributions/implications: The study reveals research trends as well as areas that have received limited attention. The identification of such research trends or gaps guides future research efforts and help scholars and researchers to focus on underexplored aspects of brand equity in the fast-food industry. Considering the study findings and the identified highly cited articles, further qualitative analysis can be provided to determine the most prolific research trends.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Management Theory and Studies for Rural Business and Infrastructure Development

ISSN

1822-6760

e-ISSN

2345-0355

Svazek periodika

47

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

18

Strana od-do

96-113

Kód UT WoS článku

001462531800008

EID výsledku v databázi Scopus

—