The Synergy Between Luxury Fashion Brands and Slow Fashion Through the Eyes of Gen Z Consumers: A Study of Two European Countries

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F25%3A43927591" target="_blank" >RIV/62156489:43110/25:43927591 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.1007/978-3-031-96676-7_7" target="_blank" >https://doi.org/10.1007/978-3-031-96676-7_7</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-031-96676-7_7" target="_blank" >10.1007/978-3-031-96676-7_7</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Synergy Between Luxury Fashion Brands and Slow Fashion Through the Eyes of Gen Z Consumers: A Study of Two European Countries

Popis výsledku v původním jazyce

The chapter investigates the synergy between luxury brands and slow fashion since both share several connections, primarily revolving around their focus on quality, exclusivity and sustainability. The synergy between slow fashion and luxury fashion brands lies in their shared commitment to producing high-quality, sustainable and ethically made clothing that provides long-term value to consumers. Even though not all luxury fashion brands fully adhere to slow fashion principles, and the extent of their commitment varies, increased pressures such as environmental regulations, brand reputation and consumer demand for sustainability may encourage more luxury fashion brands to adhere to these principles. The chapter investigates whether there is congruency between Gen Z consumers&apos; sustainability values and their purchase behaviour and how it can potentially affect their attitudes towards sustainable luxury fashion brands. The empirical study was carried out in Czechia and Cyprus and revealed that although Gen Zers are the biggest advocates for sustainable fashion, they are also fast fashion consumers. Thus, the study explored this attitude-behaviour gap and the incongruency between sustainability values and consumer behaviour.

Název v anglickém jazyce

The Synergy Between Luxury Fashion Brands and Slow Fashion Through the Eyes of Gen Z Consumers: A Study of Two European Countries

Popis výsledku anglicky

The chapter investigates the synergy between luxury brands and slow fashion since both share several connections, primarily revolving around their focus on quality, exclusivity and sustainability. The synergy between slow fashion and luxury fashion brands lies in their shared commitment to producing high-quality, sustainable and ethically made clothing that provides long-term value to consumers. Even though not all luxury fashion brands fully adhere to slow fashion principles, and the extent of their commitment varies, increased pressures such as environmental regulations, brand reputation and consumer demand for sustainability may encourage more luxury fashion brands to adhere to these principles. The chapter investigates whether there is congruency between Gen Z consumers&apos; sustainability values and their purchase behaviour and how it can potentially affect their attitudes towards sustainable luxury fashion brands. The empirical study was carried out in Czechia and Cyprus and revealed that although Gen Zers are the biggest advocates for sustainable fashion, they are also fast fashion consumers. Thus, the study explored this attitude-behaviour gap and the incongruency between sustainability values and consumer behaviour.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

50704 - Environmental sciences (social aspects)

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

The Evolution of Luxury Brands, Volume I: Industries and Markets

ISBN

978-3-031-96675-0

Počet stran výsledku

26

Strana od-do

169-194

Počet stran knihy

348

Název nakladatele

Palgrave Macmillan

Místo vydání

Cham

Kód UT WoS kapitoly

001691440300007