Consumer Perception of Dairy Foods Labels at the Point of Purchase

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43210%2F15%3A43906698" target="_blank" >RIV/62156489:43210/15:43906698 - isvavai.cz</a>

Výsledek na webu

<a href="http://dokbat.utb.cz/2015/wp-content/uploads/2015/04/DOKBAT-2015-Conference-Proceedings.pdf" target="_blank" >http://dokbat.utb.cz/2015/wp-content/uploads/2015/04/DOKBAT-2015-Conference-Proceedings.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Consumer Perception of Dairy Foods Labels at the Point of Purchase

Popis výsledku v původním jazyce

This paper is focused on the consumer perception of dairy food labels and consumer buying behavior. The data were collected through focus groups (n = 39). The research was aimed at milk, yoghurts and processed cheese packages. In the case of milk, the consumers preferred pleasant packages with a picture which illustrates its content. The consumers focused on friendly and untypical labels regarding yoghurt. The brand is the most important part of the processed cheese labels. The dairy foods labels were tested using eye-tracking technology (n = 332). Specifically, the data were obtained through the eye-tracking device SMI RED 250. Particular attention was given to consumers' perception by analysing AOI (area of interest). The research was realized during November 2014 in the Eye-Tracking Laboratory at Mendel University in Brno.

Název v anglickém jazyce

Consumer Perception of Dairy Foods Labels at the Point of Purchase

Popis výsledku anglicky

This paper is focused on the consumer perception of dairy food labels and consumer buying behavior. The data were collected through focus groups (n = 39). The research was aimed at milk, yoghurts and processed cheese packages. In the case of milk, the consumers preferred pleasant packages with a picture which illustrates its content. The consumers focused on friendly and untypical labels regarding yoghurt. The brand is the most important part of the processed cheese labels. The dairy foods labels were tested using eye-tracking technology (n = 332). Specifically, the data were obtained through the eye-tracking device SMI RED 250. Particular attention was given to consumers' perception by analysing AOI (area of interest). The research was realized during November 2014 in the Eye-Tracking Laboratory at Mendel University in Brno.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/QJ1230044" target="_blank" >QJ1230044: Stanovení parametrů pro legislativní hodnocení kvality a zdravotní nezávadnosti syrového mléka krav, ovcí a koz</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

DOKBAT 2015 - 11th Annual International Bata Conference for Ph.D. Students and Young Researchers

ISBN

978-80-7454-475-0

ISSN

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e-ISSN

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Počet stran výsledku

13

Strana od-do

287-299

Název nakladatele

Univerzita Tomáše Bati ve Zlíně

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

23. 4. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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