Digitalization of Public Diplomacy: An Instance of Nation Branding and Its Use in Southeast Asia

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F23%3A43924022" target="_blank" >RIV/62156489:43310/23:43924022 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.4018/978-1-6684-9161-4.ch004" target="_blank" >https://doi.org/10.4018/978-1-6684-9161-4.ch004</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.4018/978-1-6684-9161-4.ch004" target="_blank" >10.4018/978-1-6684-9161-4.ch004</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Digitalization of Public Diplomacy: An Instance of Nation Branding and Its Use in Southeast Asia

Popis výsledku v původním jazyce

How do the countries of Southeast Asia capitalize on digitalization of public diplomacy in terms of nation branding? This chapter elaborates on the theoretical concept of public diplomacy and applies it to the context of member states of the Association of Southeast Asian Nations (ASEAN), which is a swath of 10 very heterogeneous and yet under-researched countries. The objective of this chapter is to characterize sundry approaches to public diplomacy through the concept of nation branding as the main tool in connection to the use of social media. The results of this chapter exemplify the most distinctive differences so that the countries could be classified and further divided into two main groups, one symbolized by a high degree of development and use of digitalization versus a group of latecomers. Vietnam and the Philippines represent boundary examples due to its slowdown or improvement, respectively of public diplomacy and digitalization. None of the examined Southeast Asian countries, however, has fully expanded on the concept of nation branding on social media.

Název v anglickém jazyce

Digitalization of Public Diplomacy: An Instance of Nation Branding and Its Use in Southeast Asia

Popis výsledku anglicky

How do the countries of Southeast Asia capitalize on digitalization of public diplomacy in terms of nation branding? This chapter elaborates on the theoretical concept of public diplomacy and applies it to the context of member states of the Association of Southeast Asian Nations (ASEAN), which is a swath of 10 very heterogeneous and yet under-researched countries. The objective of this chapter is to characterize sundry approaches to public diplomacy through the concept of nation branding as the main tool in connection to the use of social media. The results of this chapter exemplify the most distinctive differences so that the countries could be classified and further divided into two main groups, one symbolized by a high degree of development and use of digitalization versus a group of latecomers. Vietnam and the Philippines represent boundary examples due to its slowdown or improvement, respectively of public diplomacy and digitalization. None of the examined Southeast Asian countries, however, has fully expanded on the concept of nation branding on social media.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

50601 - Political science

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Global Perspectives on the Emerging Trends in Public Diplomacy

ISBN

978-1-66849-161-4

Počet stran výsledku

27

Strana od-do

75-101

Počet stran knihy

282

Název nakladatele

IGI Global

Místo vydání

Hershey

Kód UT WoS kapitoly

—