Exploring cross-cultural variations in visual attention patterns inside and outside national borders using immersive virtual reality

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F23%3A43924162" target="_blank" >RIV/62156489:43310/23:43924162 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/00216224:14210/23:00134304

Výsledek na webu

<a href="https://doi.org/10.1038/s41598-023-46103-1" target="_blank" >https://doi.org/10.1038/s41598-023-46103-1</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1038/s41598-023-46103-1" target="_blank" >10.1038/s41598-023-46103-1</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Exploring cross-cultural variations in visual attention patterns inside and outside national borders using immersive virtual reality

Popis výsledku v původním jazyce

We examined theories of cross-cultural differences in cognitive style on a sample of 242 participants representing five cultural groups (Czechia, Ghana, eastern and western Turkey, and Taiwan). The experiment involved immersive virtual environments consisting of two salient focal objects and a complex background as stimuli, which were presented using virtual reality headsets with integrated eye-tracking devices. The oculomotor patterns confirmed previous general conclusions that Eastern cultures have a more holistic cognitive style, while Western cultures predominantly have an analytic cognitive style. The differences were particularly noticeable between Taiwan and the other samples. However, we found that the broader cultural background of each group was perhaps just as important as geographical location or national boundaries. For example, observed differences between Eastern (more holistic style) and Western Turkey (more analytic style), suggest the possible influence of varying historical and cultural characteristics on the cognitive processing of complex visual stimuli.

Název v anglickém jazyce

Exploring cross-cultural variations in visual attention patterns inside and outside national borders using immersive virtual reality

Popis výsledku anglicky

We examined theories of cross-cultural differences in cognitive style on a sample of 242 participants representing five cultural groups (Czechia, Ghana, eastern and western Turkey, and Taiwan). The experiment involved immersive virtual environments consisting of two salient focal objects and a complex background as stimuli, which were presented using virtual reality headsets with integrated eye-tracking devices. The oculomotor patterns confirmed previous general conclusions that Eastern cultures have a more holistic cognitive style, while Western cultures predominantly have an analytic cognitive style. The differences were particularly noticeable between Taiwan and the other samples. However, we found that the broader cultural background of each group was perhaps just as important as geographical location or national boundaries. For example, observed differences between Eastern (more holistic style) and Western Turkey (more analytic style), suggest the possible influence of varying historical and cultural characteristics on the cognitive processing of complex visual stimuli.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50101 - Psychology (including human - machine relations)

Projekt

<a href="/cs/project/GC19-09265J" target="_blank" >GC19-09265J: Vliv sociokulturních faktorů a písma na percepci a kognici komplexních zrakových podnětů</a><br>

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Scientific Reports

ISSN

2045-2322

e-ISSN

2045-2322

Svazek periodika

13

Číslo periodika v rámci svazku

1 November

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

12

Strana od-do

18852

Kód UT WoS článku

001105087400019

EID výsledku v databázi Scopus

2-s2.0-85175712750