The potential of rural tourism and the sustainable development of rural areas

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18440%2F07%3A00002591" target="_blank" >RIV/62690094:18440/07:00002591 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The potential of rural tourism and the sustainable development of rural areas

Popis výsledku v původním jazyce

The article describes role of rural tourism for the development of rural areas. It´s an alternative for agricultural entrepreneurship and could be beneficial both for profitability and for revitalisation and living social environment. It highlights the importance of rural tourism for the future of mankind and different needs for doing business in this area. Effective strategic planning and qualified marketing approach as the key aspects of rural tourism management are analysed. The main steps of strategic and marketing planning are also described. The article also reveals the relationship of the "Local Agenda 21" as a fundamental instrument of the territorial development from the view of the sustainable development. The described "Environmental Assessment" negotiates impacts of all activities for environment. "Risk Assessment" and its usage is shown at the SWOT analysis.

Název v anglickém jazyce

The potential of rural tourism and the sustainable development of rural areas

Popis výsledku anglicky

The article describes role of rural tourism for the development of rural areas. It´s an alternative for agricultural entrepreneurship and could be beneficial both for profitability and for revitalisation and living social environment. It highlights the importance of rural tourism for the future of mankind and different needs for doing business in this area. Effective strategic planning and qualified marketing approach as the key aspects of rural tourism management are analysed. The main steps of strategic and marketing planning are also described. The article also reveals the relationship of the "Local Agenda 21" as a fundamental instrument of the territorial development from the view of the sustainable development. The described "Environmental Assessment" negotiates impacts of all activities for environment. "Risk Assessment" and its usage is shown at the SWOT analysis.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2007

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

E+M. Ekonomie a management

ISSN

1212-3609

e-ISSN

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Svazek periodika

10

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

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Kód UT WoS článku

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EID výsledku v databázi Scopus

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