Comparison of the Multicriteria Decision Making and Client Clusters on the Retail Core Banking Services Market

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Comparison of the Multicriteria Decision Making and Client Clusters on the Retail Core Banking Services Market

Popis výsledku v původním jazyce

The Czech Republic retail banking market is characterized by significant information asymmetry regarding the bank products and services. Banks provide complex and nontransparent tariffs. The aim of the paper is calculate the average costs of the retail bank client. The calculation is based on more than 20 thousand of clients of 21 monitored banks offering 45 accounts and packages. In the first part of the paper there are bank fees described using the client clusters characterized by certain usage pattern. In the second part of the paper there is client decision based on the multi-criteria decision making. At first there are specified the specified the criterions, their types and their independence is discussed. Then there will be set weights and various multi-criteria decision method are applied.

Název v anglickém jazyce

Comparison of the Multicriteria Decision Making and Client Clusters on the Retail Core Banking Services Market

Popis výsledku anglicky

The Czech Republic retail banking market is characterized by significant information asymmetry regarding the bank products and services. Banks provide complex and nontransparent tariffs. The aim of the paper is calculate the average costs of the retail bank client. The calculation is based on more than 20 thousand of clients of 21 monitored banks offering 45 accounts and packages. In the first part of the paper there are bank fees described using the client clusters characterized by certain usage pattern. In the second part of the paper there is client decision based on the multi-criteria decision making. At first there are specified the specified the criterions, their types and their independence is discussed. Then there will be set weights and various multi-criteria decision method are applied.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Mathematical methods in economics 2011 : part I. : proceedings

ISBN

978-80-7431-058-4

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

230-235

Název nakladatele

Professional publishing

Místo vydání

Praha

Místo konání akce

Jánská Dolina, Slovakia

Datum konání akce

6. 9. 2011

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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