Practical Implications of Search Engine Optimization

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F14%3A50002549" target="_blank" >RIV/62690094:18450/14:50002549 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Practical Implications of Search Engine Optimization

Popis výsledku v původním jazyce

Currently, companies and organizations of various types attempt to increase their competitive advantage using various tools. The search engine optimization of their web pages and of their web presentations represents a significant and relatively easy wayhow to increase awareness, attractiveness and user friendliness of the organizations themselves as well as of their products and services. Therefore, this paper introduces the basic concepts of search engine optimization. Moreover, particular methods oftwo different approaches to optimization are described in pursuit to provide the overview of available tools together with their characteristics. Additionally, the illegal techniques and platforms for monitoring of search engine optimization results arediscussed. Finally, the case study is included to illustrate the practical implications of the researched issues.

Název v anglickém jazyce

Practical Implications of Search Engine Optimization

Popis výsledku anglicky

Currently, companies and organizations of various types attempt to increase their competitive advantage using various tools. The search engine optimization of their web pages and of their web presentations represents a significant and relatively easy wayhow to increase awareness, attractiveness and user friendliness of the organizations themselves as well as of their products and services. Therefore, this paper introduces the basic concepts of search engine optimization. Moreover, particular methods oftwo different approaches to optimization are described in pursuit to provide the overview of available tools together with their characteristics. Additionally, the illegal techniques and platforms for monitoring of search engine optimization results arediscussed. Finally, the case study is included to illustrate the practical implications of the researched issues.

Druh

D - Stať ve sborníku

CEP obor

IN - Informatika

OECD FORD obor

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Projekt

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Návaznosti

O - Projekt operacniho programu

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

IBIMA 2014 : proceedings

ISBN

978-0-9860419-2-1

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

1744-1751

Název nakladatele

IBIMA

Místo vydání

Norristown

Místo konání akce

Valencie, Španělsko

Datum konání akce

13. 5. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000339308100177