Social Networks - Utilisation in the Banking Sector

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F16%3A50003919" target="_blank" >RIV/62690094:18450/16:50003919 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1166/asl.2016.6667" target="_blank" >http://dx.doi.org/10.1166/asl.2016.6667</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1166/asl.2016.6667" target="_blank" >10.1166/asl.2016.6667</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Social Networks - Utilisation in the Banking Sector

Popis výsledku v původním jazyce

Internet technologies and applications have been developing very quickly, which also increases the possibility of using the Internet in the commercial sphere. Social networks currently belong to the most important prerequisites to the company success. This contribution aims to analyse the potential use of social networks in the Czech banking sector and to specify their cur-rent exploita-tion in this sector. In order to achieve this goal, the literature review and questionnaire were used. The literature review of texts and documents in the area of social networks was carried out in order to determine their benefits and utilization in the banking sector. The target audience of the questionnaire survey consisted of seventeen Czech banking institutions offering basic financial ser-vices. The results show an active use of social networks in the banking sector and that there is no direct correlation between success and the amount of invested financial resources. What mat-ters much more is the quality of messages and news on social networks.

Název v anglickém jazyce

Social Networks - Utilisation in the Banking Sector

Popis výsledku anglicky

Internet technologies and applications have been developing very quickly, which also increases the possibility of using the Internet in the commercial sphere. Social networks currently belong to the most important prerequisites to the company success. This contribution aims to analyse the potential use of social networks in the Czech banking sector and to specify their cur-rent exploita-tion in this sector. In order to achieve this goal, the literature review and questionnaire were used. The literature review of texts and documents in the area of social networks was carried out in order to determine their benefits and utilization in the banking sector. The target audience of the questionnaire survey consisted of seventeen Czech banking institutions offering basic financial ser-vices. The results show an active use of social networks in the banking sector and that there is no direct correlation between success and the amount of invested financial resources. What mat-ters much more is the quality of messages and news on social networks.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Advanced science letters

ISBN

—

ISSN

1936-6612

e-ISSN

1936-7317

Počet stran výsledku

4

Strana od-do

1526-1529

Název nakladatele

American scientific publishers

Místo vydání

Valencia

Místo konání akce

Bali, Indonesia

Datum konání akce

29. 9. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000383113900102