Use of social networks in banking: a study in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F15%3A50003595" target="_blank" >RIV/62690094:18450/15:50003595 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1080/00036846.2015.1064083" target="_blank" >http://dx.doi.org/10.1080/00036846.2015.1064083</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/00036846.2015.1064083" target="_blank" >10.1080/00036846.2015.1064083</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Use of social networks in banking: a study in the Czech Republic

Popis výsledku v původním jazyce

Social networks are becoming more and more important nowadays. Apart from regular users of the Internet, companies have started to use them in their business. Their potential is that a great number of people, future clients of big companies, use them ona daily basis. Thus, the aim of this article is to analyse the use of social networks in the banking sector of the Czech Republic, particularly with respect to customer support. The methods of this study include common data analysis and professional analysis. Common data analysis consists of the evaluation of public data from social networks and web pages of the selected bank institutions. The professional analysis is conducted by paid professional analytical tools that provide more detailed statistics.The findings of the study show that social networks are now well-established tools for the Czech banks to attract both their current and potential clients. The Czech banks seem to care about their clients by trying to meet their needs. C

Název v anglickém jazyce

Use of social networks in banking: a study in the Czech Republic

Popis výsledku anglicky

Social networks are becoming more and more important nowadays. Apart from regular users of the Internet, companies have started to use them in their business. Their potential is that a great number of people, future clients of big companies, use them ona daily basis. Thus, the aim of this article is to analyse the use of social networks in the banking sector of the Czech Republic, particularly with respect to customer support. The methods of this study include common data analysis and professional analysis. Common data analysis consists of the evaluation of public data from social networks and web pages of the selected bank institutions. The professional analysis is conducted by paid professional analytical tools that provide more detailed statistics.The findings of the study show that social networks are now well-established tools for the Czech banks to attract both their current and potential clients. The Czech banks seem to care about their clients by trying to meet their needs. C

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Applied economics

ISSN

0003-6846

e-ISSN

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Svazek periodika

47

Číslo periodika v rámci svazku

57

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

15

Strana od-do

6155-6169

Kód UT WoS článku

000361650500001

EID výsledku v databázi Scopus

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