Internal Communication Map From a System Theory Perspective

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Internal Communication Map From a System Theory Perspective

Popis výsledku v původním jazyce

ompany managements are facing an urgent need of change in the way of thinking in the management of communication flows within the company. Several studies have showed a significant link between internal communication and employee involvement, introducing innovations, safety at work, sickness absence, fluctuations and recruitment. The aim of this paper is to present a draft of the map of effective internal communication tools. Used methods are retrospective analysis of internal communication documents, guided interviews with managers and communications specialist. The basis of effective internal communication map is a strategic, tactical and operational plan for internal communication and integrated planning of communication tools and internal channels. The consistency between internal and external communication systems is formed from employer branding and corporate values that enhance the performance of the company but they also have an impact on recruitment, quality of candidates and ultimately on the image of the company and its financial results.

Název v anglickém jazyce

Internal Communication Map From a System Theory Perspective

Popis výsledku anglicky

ompany managements are facing an urgent need of change in the way of thinking in the management of communication flows within the company. Several studies have showed a significant link between internal communication and employee involvement, introducing innovations, safety at work, sickness absence, fluctuations and recruitment. The aim of this paper is to present a draft of the map of effective internal communication tools. Used methods are retrospective analysis of internal communication documents, guided interviews with managers and communications specialist. The basis of effective internal communication map is a strategic, tactical and operational plan for internal communication and integrated planning of communication tools and internal channels. The consistency between internal and external communication systems is formed from employer branding and corporate values that enhance the performance of the company but they also have an impact on recruitment, quality of candidates and ultimately on the image of the company and its financial results.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

SUSTAINABLE ECONOMIC GROWTH, EDUCATION EXCELLENCE, AND INNOVATION MANAGEMENT THROUGH VISION 2020, VOLS I-VII

ISBN

978-0-9860419-7-6

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

4

Strana od-do

1779-1782

Název nakladatele

IBIMA

Místo vydání

Norristown

Místo konání akce

Vienna, Austria

Datum konání akce

3. 5. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000410252701052