Factors Determining Optimal Social Media Network Portfolio for Accounting Firms: The case of the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F18%3A50014947" target="_blank" >RIV/62690094:18450/18:50014947 - isvavai.cz</a>

Výsledek na webu

<a href="https://link.springer.com/chapter/10.1007/978-3-030-02131-3_38" target="_blank" >https://link.springer.com/chapter/10.1007/978-3-030-02131-3_38</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-02131-3_38" target="_blank" >10.1007/978-3-030-02131-3_38</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Factors Determining Optimal Social Media Network Portfolio for Accounting Firms: The case of the Czech Republic

Popis výsledku v původním jazyce

Over the last few years, online social networks have experienced exponential growth in both profile registrations and social interactions. They are widely used in the personal life but also in the business. The goal of the article is to state the most often used accounting software and their producers in the connection with use of social networks by producers of accounting software in the Czech Republic. The sub-goal is to present records gained from Socialbakers focused on the evolution of fans on Facebook and how a company decides on the use of the optimal mix of platforms. Classification of social networks, social media and accounting software are solved and shortly described at the first theoretical part. Main producers of accounting software and analysis of social networks that are used by producers of accounting software are presented in the main part of the article. It is also analyzed whether producers of accounting software have direct links from web pages on the selected social networks. The last part is devoted to selected social networks and how to use it in the companies producing accounting software. Selected topic is up-to-date and it is not often solved in the literature. The topic is important to the professional public. It was founded that most often used social network by producers of accounting software are Facebook, YouTube and Twitter. The links from web pages are often used also in the connection with Google+. All companies do not put links on the used social networks.

Název v anglickém jazyce

Factors Determining Optimal Social Media Network Portfolio for Accounting Firms: The case of the Czech Republic

Popis výsledku anglicky

Over the last few years, online social networks have experienced exponential growth in both profile registrations and social interactions. They are widely used in the personal life but also in the business. The goal of the article is to state the most often used accounting software and their producers in the connection with use of social networks by producers of accounting software in the Czech Republic. The sub-goal is to present records gained from Socialbakers focused on the evolution of fans on Facebook and how a company decides on the use of the optimal mix of platforms. Classification of social networks, social media and accounting software are solved and shortly described at the first theoretical part. Main producers of accounting software and analysis of social networks that are used by producers of accounting software are presented in the main part of the article. It is also analyzed whether producers of accounting software have direct links from web pages on the selected social networks. The last part is devoted to selected social networks and how to use it in the companies producing accounting software. Selected topic is up-to-date and it is not often solved in the literature. The topic is important to the professional public. It was founded that most often used social network by producers of accounting software are Facebook, YouTube and Twitter. The links from web pages are often used also in the connection with Google+. All companies do not put links on the used social networks.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50205 - Accounting

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Challenges and Opportunities in the Digital Era : 17th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society

ISBN

978-3-030-02130-6

ISSN

0302-9743

e-ISSN

neuvedeno

Počet stran výsledku

11

Strana od-do

425-435

Název nakladatele

Springer

Místo vydání

Cham

Místo konání akce

Kuwait

Datum konání akce

30. 10. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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