Design of Business Canvas Model for Social Media

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F19%3A50013870" target="_blank" >RIV/62690094:18450/19:50013870 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1007/978-981-13-1498-8_6" target="_blank" >http://dx.doi.org/10.1007/978-981-13-1498-8_6</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-981-13-1498-8_6" target="_blank" >10.1007/978-981-13-1498-8_6</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Design of Business Canvas Model for Social Media

Popis výsledku v původním jazyce

Social media are a powerful instrument and companies use them every year with an increasing tendency. With the growing spread of social media, it can be confusing for companies which of the social media to use, how much to invest, and how to manage them. The main objective of this paper is to create a model for an effective use of social networks based on the business model canvas. Furthermore, the aim is to use analyzed data to create a general model of how not only companies should treat social media, what the important measures are, and, conversely, what is taboo on social media. Firstly, the authors analyzed the business model canvas and then with a combination of known principles effective on social networks created a model that will allow companies to use social networks more effectively.

Název v anglickém jazyce

Design of Business Canvas Model for Social Media

Popis výsledku anglicky

Social media are a powerful instrument and companies use them every year with an increasing tendency. With the growing spread of social media, it can be confusing for companies which of the social media to use, how much to invest, and how to manage them. The main objective of this paper is to create a model for an effective use of social networks based on the business model canvas. Furthermore, the aim is to use analyzed data to create a general model of how not only companies should treat social media, what the important measures are, and, conversely, what is taboo on social media. Firstly, the authors analyzed the business model canvas and then with a combination of known principles effective on social networks created a model that will allow companies to use social networks more effectively.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Advances in Intelligent Systems and Computing

ISBN

978-981-13-1497-1

ISSN

2194-5357

e-ISSN

—

Počet stran výsledku

7

Strana od-do

63-69

Název nakladatele

SPRINGER

Místo vydání

Singapore

Místo konání akce

kolkata

Datum konání akce

23. 2. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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