Social communication analysis of virtual communities on social networks

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F19%3A50015499" target="_blank" >RIV/62690094:18450/19:50015499 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/62690094:18470/19:50015499

Výsledek na webu

<a href="http://dx.doi.org/10.21125/inted.2019.0835" target="_blank" >http://dx.doi.org/10.21125/inted.2019.0835</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.21125/inted.2019.0835" target="_blank" >10.21125/inted.2019.0835</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Social communication analysis of virtual communities on social networks

Popis výsledku v původním jazyce

The article presents the results of the research focused on the difference in the media sphere preferences of Generation Y and Generation Z in the years 2016/17. The aim was to compare individual activities in the real and virtual world using the quantitative questionnaire survey method. The questions were selected from the YouthSpeak questionnaire, which was created by the international student union AISEC. The research was conducted in 164 respondents: primary school students (Generation Z) and university students (Generation Y). It has been discovered that their parents and relatives are the most trusted sources of information for the younger Generation Z (26%), while the older Generation Y trust books and professional articles most (30%). Both the monitored generations see the greatest benefit of new media in the fact that they enable communication (Generation Z 41% and Generation Y 52%). Both groups prefer doing sport in their free time. However, in reality, young people spend most time at the computer, on average 3.5 hours a day. As far as the secure communication is concerned, the research has brought a positive finding that both groups prefer human contacts to virtual ones, although in the younger Generation Z this ratio is 7% lower than in the older Generation Y. This result indicates a growing preference of future generations for communication in the virtual environment.

Název v anglickém jazyce

Social communication analysis of virtual communities on social networks

Popis výsledku anglicky

The article presents the results of the research focused on the difference in the media sphere preferences of Generation Y and Generation Z in the years 2016/17. The aim was to compare individual activities in the real and virtual world using the quantitative questionnaire survey method. The questions were selected from the YouthSpeak questionnaire, which was created by the international student union AISEC. The research was conducted in 164 respondents: primary school students (Generation Z) and university students (Generation Y). It has been discovered that their parents and relatives are the most trusted sources of information for the younger Generation Z (26%), while the older Generation Y trust books and professional articles most (30%). Both the monitored generations see the greatest benefit of new media in the fact that they enable communication (Generation Z 41% and Generation Y 52%). Both groups prefer doing sport in their free time. However, in reality, young people spend most time at the computer, on average 3.5 hours a day. As far as the secure communication is concerned, the research has brought a positive finding that both groups prefer human contacts to virtual ones, although in the younger Generation Z this ratio is 7% lower than in the older Generation Y. This result indicates a growing preference of future generations for communication in the virtual environment.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50101 - Psychology (including human - machine relations)

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International technology, education and development conference (INTED 2019)

ISBN

978-84-09-08619-1

ISSN

2340-1079

e-ISSN

—

Počet stran výsledku

8

Strana od-do

3184-3192

Název nakladatele

IATED

Místo vydání

Valencia

Místo konání akce

Valencia

Datum konání akce

11. 3. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000536018103044