Does Customers’ Intention to Use QR Codes Impact Restaurant Tipping Behaviors?
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F25%3A50022172" target="_blank" >RIV/62690094:18450/25:50022172 - isvavai.cz</a>
Výsledek na webu
<a href="https://www.tandfonline.com/doi/full/10.1080/15428052.2024.2434598" target="_blank" >https://www.tandfonline.com/doi/full/10.1080/15428052.2024.2434598</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/15428052.2024.2434598" target="_blank" >10.1080/15428052.2024.2434598</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Does Customers’ Intention to Use QR Codes Impact Restaurant Tipping Behaviors?
Popis výsledku v původním jazyce
This study investigates the characteristics and flexibility of QR and its impact on consumers’ intention to pay tips in the restaurant. Through Prolific, we collected 325 consumers’ opinions on using QR codes when they ordered food at restaurants. The results demonstrate that the quality of app design and time-saving have significantly improved consumers’ intention to use QR codes. Moreover, the app’s quality and various food services do not impact consumers’ intention to use QR codes. Interestingly, consumers’ intention to use QR codes negatively impacts consumers’ pay tips. The findings provide holistic implications for improving the restaurant industry’s performance. Findings suggest that the restaurant industry must prioritize user-friendly QR codes by considering design elements, including visual appeal, clarity, readability, and relevance of the restaurant menu. This study is essential and provides insights that could help the restaurant industry modify its approaches to QR codes and encourage consumers to pay tips. © 2024 Taylor & Francis Group, LLC.
Název v anglickém jazyce
Does Customers’ Intention to Use QR Codes Impact Restaurant Tipping Behaviors?
Popis výsledku anglicky
This study investigates the characteristics and flexibility of QR and its impact on consumers’ intention to pay tips in the restaurant. Through Prolific, we collected 325 consumers’ opinions on using QR codes when they ordered food at restaurants. The results demonstrate that the quality of app design and time-saving have significantly improved consumers’ intention to use QR codes. Moreover, the app’s quality and various food services do not impact consumers’ intention to use QR codes. Interestingly, consumers’ intention to use QR codes negatively impacts consumers’ pay tips. The findings provide holistic implications for improving the restaurant industry’s performance. Findings suggest that the restaurant industry must prioritize user-friendly QR codes by considering design elements, including visual appeal, clarity, readability, and relevance of the restaurant menu. This study is essential and provides insights that could help the restaurant industry modify its approaches to QR codes and encourage consumers to pay tips. © 2024 Taylor & Francis Group, LLC.
Klasifikace
Druh
J<sub>imp</sub> - Článek v periodiku v databázi Web of Science
CEP obor
—
OECD FORD obor
50403 - Social topics (Women´s and gender studies; Social issues; Family studies; Social work)
Návaznosti výsledku
Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2025
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Journal of Culinary Science and Technology
ISSN
1542-8052
e-ISSN
1542-8044
Svazek periodika
23
Číslo periodika v rámci svazku
6
Stát vydavatele periodika
US - Spojené státy americké
Počet stran výsledku
23
Strana od-do
1597-1619
Kód UT WoS článku
001378955800001
EID výsledku v databázi Scopus
2-s2.0-85212219121