Why Do Political Candidates Use Social Media in Election Campaigning? An Explanation Offered by a Cost-Benefit Calculation Using Survey Data

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18460%2F24%3A50019933" target="_blank" >RIV/62690094:18460/24:50019933 - isvavai.cz</a>

Výsledek na webu

<a href="https://journals.sagepub.com/doi/10.1177/14789299231152106" target="_blank" >https://journals.sagepub.com/doi/10.1177/14789299231152106</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1177/14789299231152106" target="_blank" >10.1177/14789299231152106</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Why Do Political Candidates Use Social Media in Election Campaigning? An Explanation Offered by a Cost-Benefit Calculation Using Survey Data

Popis výsledku v původním jazyce

This article examines the use of social media during the 2021 Mexican legislative election. Political candidates were contacted through the email addresses they had listed and sent a questionnaire to fill out. Thus, the research is based on original data directly collected from political candidates. Political candidates commented on their use of social media during the election campaign. The research used closed questions. The assumption was that political candidates would use social media if they felt that the benefits outweighed the costs associated with managing social media accounts. The utility of social media can also lie in the opportunity to gain new votes. The results show that political candidates used social media more if they perceived that it was being used in their constituency. If few voters in a constituency use social media, then the potential utility of using social media declines. Furthermore, they used them more if they perceived that from an economic point of view, managing an account and sending a message were not that costly.

Název v anglickém jazyce

Why Do Political Candidates Use Social Media in Election Campaigning? An Explanation Offered by a Cost-Benefit Calculation Using Survey Data

Popis výsledku anglicky

This article examines the use of social media during the 2021 Mexican legislative election. Political candidates were contacted through the email addresses they had listed and sent a questionnaire to fill out. Thus, the research is based on original data directly collected from political candidates. Political candidates commented on their use of social media during the election campaign. The research used closed questions. The assumption was that political candidates would use social media if they felt that the benefits outweighed the costs associated with managing social media accounts. The utility of social media can also lie in the opportunity to gain new votes. The results show that political candidates used social media more if they perceived that it was being used in their constituency. If few voters in a constituency use social media, then the potential utility of using social media declines. Furthermore, they used them more if they perceived that from an economic point of view, managing an account and sending a message were not that costly.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50601 - Political science

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Political Studies Review

ISSN

1478-9299

e-ISSN

1478-9302

Svazek periodika

22

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

12

Strana od-do

241-252

Kód UT WoS článku

000929259900001

EID výsledku v databázi Scopus

2-s2.0-85147715450