Documenting the Emergence of Grassroots Politics on Facebook: the Florida Case

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F17%3A10360391" target="_blank" >RIV/00216208:11230/17:10360391 - isvavai.cz</a>

Výsledek na webu

<a href="http://thejsms.org/index.php/TSMRI/article/view/217/107" target="_blank" >http://thejsms.org/index.php/TSMRI/article/view/217/107</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Documenting the Emergence of Grassroots Politics on Facebook: the Florida Case

Popis výsledku v původním jazyce

This study analyzed the message characteristics of U.S. high school and college students&apos; Facebook political groups to explore how young voters produce and reproduce political content on social network sites. Grounded in communication frame analysis, a quantitative content analysis revealed that the majority of Facebook wall posts focused on politics as a game frame rather than as an issue frame, paralleling findings in traditional news media research. Additional results show that within the interactivity frame, hyperlinks and a call for offline interactions are prevalent, as well as the emotional manifestation frame. When accounted for the election type and partisanship in the context of 2008 presidential and 2010 midterm elections, Democrats dominated the discussion during presidential elections, but Republicans were more active during congressional elections. The results of this research contribute to our understanding of the use of social networking sites for political purposes. Most importantly, it adds to the scarce body of knowledge on the grassroots-style of political discourse.

Název v anglickém jazyce

Documenting the Emergence of Grassroots Politics on Facebook: the Florida Case

Popis výsledku anglicky

This study analyzed the message characteristics of U.S. high school and college students&apos; Facebook political groups to explore how young voters produce and reproduce political content on social network sites. Grounded in communication frame analysis, a quantitative content analysis revealed that the majority of Facebook wall posts focused on politics as a game frame rather than as an issue frame, paralleling findings in traditional news media research. Additional results show that within the interactivity frame, hyperlinks and a call for offline interactions are prevalent, as well as the emotional manifestation frame. When accounted for the election type and partisanship in the context of 2008 presidential and 2010 midterm elections, Democrats dominated the discussion during presidential elections, but Republicans were more active during congressional elections. The results of this research contribute to our understanding of the use of social networking sites for political purposes. Most importantly, it adds to the scarce body of knowledge on the grassroots-style of political discourse.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50601 - Political science

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

The Journal of Social Media in Society

ISSN

2328-3599

e-ISSN

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Svazek periodika

6

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

37

Strana od-do

5-41

Kód UT WoS článku

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EID výsledku v databázi Scopus

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