A Winding Road from "Likes" to Votes : the Role of Social Media in the 2013 Czech Presidential Elections

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F14%3A10281999" target="_blank" >RIV/00216208:11230/14:10281999 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1007/978-3-319-04666-2_13" target="_blank" >http://dx.doi.org/10.1007/978-3-319-04666-2_13</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-319-04666-2_13" target="_blank" >10.1007/978-3-319-04666-2_13</a>

Jazyk výsledku

angličtina

Název v původním jazyce

A Winding Road from "Likes" to Votes : the Role of Social Media in the 2013 Czech Presidential Elections

Popis výsledku v původním jazyce

This case study analyzes the use of social media in the campaign for the historically first direct presidential elections in the Czech Republic in January 2013. Following a brief outline of the political context and outcomes of the elections, this studyexplores and compares the strategies of campaign communication of the nine presidential candidates on the social networking sites Facebook and Twitter. Apart from mapping the dynamics of the campaign and the responsiveness of Facebook and Twitter users,we have used content analysis to examine basic formal characteristics of over one thousand messages posted on Facebook in the course of the campaign by the candidates and their teams. Additionally, this chapter also examines more closely the place of social media in the campaign of Karel Schwarzenberg, the eventual runner-up of the presidential race, whose team distanced all other candidates in both the extent as the level of sophistication of communication carried via the social network

Název v anglickém jazyce

A Winding Road from "Likes" to Votes : the Role of Social Media in the 2013 Czech Presidential Elections

Popis výsledku anglicky

This case study analyzes the use of social media in the campaign for the historically first direct presidential elections in the Czech Republic in January 2013. Following a brief outline of the political context and outcomes of the elections, this studyexplores and compares the strategies of campaign communication of the nine presidential candidates on the social networking sites Facebook and Twitter. Apart from mapping the dynamics of the campaign and the responsiveness of Facebook and Twitter users,we have used content analysis to examine basic formal characteristics of over one thousand messages posted on Facebook in the course of the campaign by the candidates and their teams. Additionally, this chapter also examines more closely the place of social media in the campaign of Karel Schwarzenberg, the eventual runner-up of the presidential race, whose team distanced all other candidates in both the extent as the level of sophistication of communication carried via the social network

Druh

C - Kapitola v odborné knize

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Social Media in Politics : Case Studies on the Political Power of Social Media

ISBN

978-3-319-04665-5

Počet stran výsledku

20

Strana od-do

225-244

Počet stran knihy

382

Název nakladatele

Springer

Místo vydání

Cham

Kód UT WoS kapitoly

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