On Visual Attractiveness of Anisotropic Effect Coatings

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F67985556%3A_____%2F19%3A00508294" target="_blank" >RIV/67985556:_____/19:00508294 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.2312/mam.20191310" target="_blank" >http://dx.doi.org/10.2312/mam.20191310</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2312/mam.20191310" target="_blank" >10.2312/mam.20191310</a>

Jazyk výsledku

angličtina

Název v původním jazyce

On Visual Attractiveness of Anisotropic Effect Coatings

Popis výsledku v původním jazyce

With the global trend in customer preference towards achromatic car colors, color designers in coating industry strive to create novel design-critical appearances based on novel effect pigments. At microscopic scale, the pigment particles allow to create specific optical effects like sparkle under directed lighting along with a specific texture in diffuse lighting, while at a macroscopic scale they create the appearance of angle-dependent color and a strong luminance contrast. Although individual particles in effect coatings exhibit anisotropic behavior, the majority of effect coatings exhibit isotropic appearance at a macroscopic scale due to a random orientation of the particles which can be explained with the manufacturing process of the coating. This paper demonstrates an visual appearances achievable by using anisotropic effect coatings based on magnetic pigments. In a psychophysical study, we assessed visual attractiveness of these coatings on a car-like shape for different viewing angles.

Název v anglickém jazyce

On Visual Attractiveness of Anisotropic Effect Coatings

Popis výsledku anglicky

With the global trend in customer preference towards achromatic car colors, color designers in coating industry strive to create novel design-critical appearances based on novel effect pigments. At microscopic scale, the pigment particles allow to create specific optical effects like sparkle under directed lighting along with a specific texture in diffuse lighting, while at a macroscopic scale they create the appearance of angle-dependent color and a strong luminance contrast. Although individual particles in effect coatings exhibit anisotropic behavior, the majority of effect coatings exhibit isotropic appearance at a macroscopic scale due to a random orientation of the particles which can be explained with the manufacturing process of the coating. This paper demonstrates an visual appearances achievable by using anisotropic effect coatings based on magnetic pigments. In a psychophysical study, we assessed visual attractiveness of these coatings on a car-like shape for different viewing angles.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

20206 - Computer hardware and architecture

Projekt

<a href="/cs/project/GA17-18407S" target="_blank" >GA17-18407S: Vizuálně optimalizované měření vzhledu materiálů</a><br>

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 7th Workshop on Material Appearance Modeling

ISBN

978-3-03868-080-2

ISSN

2309-5059

e-ISSN

—

Počet stran výsledku

4

Strana od-do

—

Název nakladatele

The Eurographics Association

Místo vydání

Geneve

Místo konání akce

Strasbourg

Datum konání akce

9. 7. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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