Effects of Surface Anisotropy on Perception of Car Body Attractiveness

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F67985556%3A_____%2F18%3A00494704" target="_blank" >RIV/67985556:_____/18:00494704 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.2312/pg.20181270" target="_blank" >http://dx.doi.org/10.2312/pg.20181270</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2312/pg.20181270" target="_blank" >10.2312/pg.20181270</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Effects of Surface Anisotropy on Perception of Car Body Attractiveness

Popis výsledku v původním jazyce

In the automotive industry effect coatings are used to introduce customized product design, visually communicating the unique impression of a car. However, nowadays, due to current manufacturing and application limitations. Industrial effect coatings systems achieve primarily a globally isotropic appearance, i.e., surface appearance that does not change when material rotates around its normal. To the contrary, anisotropic appearance exhibits variable behavior due to oriented structural elements. This paper studies to what extent anisotropic appearance improves a visual impression of a car body beyond a standard isotropic one. We ran several psychophysical studies identifying the proper alignment of an anisotropic axis over a car body, showing that regardless of the illumination conditions, subjects always preferred an anisotropy axis orthogonal to car body orientation. The majority of subjects also found the anisotropic appearance more visually appealing than the isotropic one.

Název v anglickém jazyce

Effects of Surface Anisotropy on Perception of Car Body Attractiveness

Popis výsledku anglicky

In the automotive industry effect coatings are used to introduce customized product design, visually communicating the unique impression of a car. However, nowadays, due to current manufacturing and application limitations. Industrial effect coatings systems achieve primarily a globally isotropic appearance, i.e., surface appearance that does not change when material rotates around its normal. To the contrary, anisotropic appearance exhibits variable behavior due to oriented structural elements. This paper studies to what extent anisotropic appearance improves a visual impression of a car body beyond a standard isotropic one. We ran several psychophysical studies identifying the proper alignment of an anisotropic axis over a car body, showing that regardless of the illumination conditions, subjects always preferred an anisotropy axis orthogonal to car body orientation. The majority of subjects also found the anisotropic appearance more visually appealing than the isotropic one.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

20205 - Automation and control systems

Projekt

<a href="/cs/project/GA17-18407S" target="_blank" >GA17-18407S: Vizuálně optimalizované měření vzhledu materiálů</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Pacific Graphics Short Papers

ISBN

978-3-03868-073-4

ISSN

—

e-ISSN

—

Počet stran výsledku

4

Strana od-do

17-20

Název nakladatele

The Eurographics Association

Místo vydání

Geneve

Místo konání akce

Hong Kong

Datum konání akce

8. 10. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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