The fragrance of places we have not known

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F67985955%3A_____%2F22%3A00583710" target="_blank" >RIV/67985955:_____/22:00583710 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

The fragrance of places we have not known

Popis výsledku v původním jazyce

In this session, we will explore the ‘Oriental’ family of commercial fragrances of the 20th and 21st centuries. We will smell and see our way back to some of its ancestors in ancient Mediterranean representations of ‘the east’, and we will look at how the reception of these representations have fed back into and biased our understanding of the flora and fragrances of the past. Until recently, ‘Oriental’ has been used in commercial perfumery to classify a family of fragrances that includes (among others) cinnamon and cassia, cardamom and clove, frankincense and myrrh. For many in the industry, it has become increasingly obvious that this family differs from other commercially recognized ones: families, like ‘floral,’ ‘fresh’ and ‘woody.’ These families classify according to sensory experience (summer gardens, freshly cut grass, mossy branches), ‘oriental’ recalls no such experience. Instead, ‘oriental’ is the fragrance of a fantasy marketplace of exotic spices. The implicit Eurocentrism of the term has led perfumers and olfactory taxonomists to replace it with ‘amber,’ yet, despite the change in name, the family remains largely the same and so continues to offer a whiff of what ‘oriental’ means when applied to fragrance, how it relates to past representations of eastern lands, and how our own experience of this idealized marketplace has been read back into Greek and Latin (and even Egyptian) literature.

Název v anglickém jazyce

The fragrance of places we have not known

Popis výsledku anglicky

In this session, we will explore the ‘Oriental’ family of commercial fragrances of the 20th and 21st centuries. We will smell and see our way back to some of its ancestors in ancient Mediterranean representations of ‘the east’, and we will look at how the reception of these representations have fed back into and biased our understanding of the flora and fragrances of the past. Until recently, ‘Oriental’ has been used in commercial perfumery to classify a family of fragrances that includes (among others) cinnamon and cassia, cardamom and clove, frankincense and myrrh. For many in the industry, it has become increasingly obvious that this family differs from other commercially recognized ones: families, like ‘floral,’ ‘fresh’ and ‘woody.’ These families classify according to sensory experience (summer gardens, freshly cut grass, mossy branches), ‘oriental’ recalls no such experience. Instead, ‘oriental’ is the fragrance of a fantasy marketplace of exotic spices. The implicit Eurocentrism of the term has led perfumers and olfactory taxonomists to replace it with ‘amber,’ yet, despite the change in name, the family remains largely the same and so continues to offer a whiff of what ‘oriental’ means when applied to fragrance, how it relates to past representations of eastern lands, and how our own experience of this idealized marketplace has been read back into Greek and Latin (and even Egyptian) literature.

Druh

O - Ostatní výsledky

CEP obor

—

OECD FORD obor

60301 - Philosophy, History and Philosophy of science and technology

Projekt

<a href="/cs/project/GM21-30494M" target="_blank" >GM21-30494M: Alchymie vůní. Rekonstrukce starověkých řecko-egyptských parfumářských postupů: Experimentální přístup k dějinám vědy</a><br>

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů