Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68378025%3A_____%2F22%3A00565151" target="_blank" >RIV/68378025:_____/22:00565151 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.cogitatiopress.com/mediaandcommunication/article/view/5736" target="_blank" >https://www.cogitatiopress.com/mediaandcommunication/article/view/5736</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.17645/mac.v10i4.5736" target="_blank" >10.17645/mac.v10i4.5736</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers

Popis výsledku v původním jazyce

The article analyses the proliferation of narratives about Covid-19 as an orchestrated political event among female lifestyle influencers on Czech Instagram. As the Covid-19 pandemic turned even the most basic everyday activities into politically loaded questions, the boundaries between lifestyle, domestic, and political content posted by influencers became increasingly blurred. The article explores this process of “politicisation of the domestic” with a focus on (a) the gendered character of influencer communities on Instagram, (b) the process of authority building within the newly politicised and gendered spaces, and (c) the post-socialist socio-political context of the Czech Republic that frames current political events by symbolic references to a totalitarian past. Empirically, the article builds on data collected using digital ethnography and ethnographic content analysis of selected Czech female lifestyle influencers’ Instagram profiles.

Název v anglickém jazyce

Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers

Popis výsledku anglicky

The article analyses the proliferation of narratives about Covid-19 as an orchestrated political event among female lifestyle influencers on Czech Instagram. As the Covid-19 pandemic turned even the most basic everyday activities into politically loaded questions, the boundaries between lifestyle, domestic, and political content posted by influencers became increasingly blurred. The article explores this process of “politicisation of the domestic” with a focus on (a) the gendered character of influencer communities on Instagram, (b) the process of authority building within the newly politicised and gendered spaces, and (c) the post-socialist socio-political context of the Czech Republic that frames current political events by symbolic references to a totalitarian past. Empirically, the article builds on data collected using digital ethnography and ethnographic content analysis of selected Czech female lifestyle influencers’ Instagram profiles.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50404 - Anthropology, ethnology

Projekt

<a href="/cs/project/LX22NPO5101" target="_blank" >LX22NPO5101: Národní institut pro výzkum socioekonomických dopadů nemocí a systémových rizik</a><br>

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Media and Communication

ISSN

2183-2439

e-ISSN

2183-2439

Svazek periodika

10

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

PT - Portugalská republika

Počet stran výsledku

11

Strana od-do

180-190

Kód UT WoS článku

000946294100008

EID výsledku v databázi Scopus

2-s2.0-85143202858