An Insight into Decision Making

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21230%2F19%3A00336585" target="_blank" >RIV/68407700:21230/19:00336585 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/68407700:21730/19:00336585

Výsledek na webu

<a href="https://doi.org/10.33543/0902" target="_blank" >https://doi.org/10.33543/0902</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.33543/0902" target="_blank" >10.33543/0902</a>

Jazyk výsledku

angličtina

Název v původním jazyce

An Insight into Decision Making

Popis výsledku v původním jazyce

Decision-making processes and decisions are the subject of long-term investigations by research teams and research centers all over the world. For centuries, various theories have been constructed, which first of all started out from the premise that during decision making we consider all the pros and cons, therefore that we behave logically and that our decision making is governed purely by reason (Lehrer, 2009). However, with the advance of scientific research, it has been determined and demonstrated that in decision making a role is played not only by rational behavior, but that another and no less significant role is played by our emotions and feelings (Bechara, 2004). For each correct decision, it applies that both sides of our brain should be used, and that it depends on the given situation as to when which side should take the lead. In connection with the development of eye-tracking technologies, new possibilities are constantly opening up for their application in practice. This study sets as its target a contribution to decoding the processes that take place precisely at the moment of decision making itself, whether it is possible to predict the choice or decision in advance, and whether it is possible to assess a certain characteristic according to the identified behavior with the aid of eye-tracking.

Název v anglickém jazyce

An Insight into Decision Making

Popis výsledku anglicky

Decision-making processes and decisions are the subject of long-term investigations by research teams and research centers all over the world. For centuries, various theories have been constructed, which first of all started out from the premise that during decision making we consider all the pros and cons, therefore that we behave logically and that our decision making is governed purely by reason (Lehrer, 2009). However, with the advance of scientific research, it has been determined and demonstrated that in decision making a role is played not only by rational behavior, but that another and no less significant role is played by our emotions and feelings (Bechara, 2004). For each correct decision, it applies that both sides of our brain should be used, and that it depends on the given situation as to when which side should take the lead. In connection with the development of eye-tracking technologies, new possibilities are constantly opening up for their application in practice. This study sets as its target a contribution to decoding the processes that take place precisely at the moment of decision making itself, whether it is possible to predict the choice or decision in advance, and whether it is possible to assess a certain characteristic according to the identified behavior with the aid of eye-tracking.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50103 - Cognitive sciences

Projekt

<a href="/cs/project/TH01010233" target="_blank" >TH01010233: Využití technologie sledování očních pohybů pro testování kompetencí</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

AD ALTA: Journal of Interdisciplinary Research

ISSN

1804-7890

e-ISSN

1804-7890

Svazek periodika

09

Číslo periodika v rámci svazku

02

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

25-30

Kód UT WoS článku

000507312800005

EID výsledku v databázi Scopus

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