The airline´s ancillary revenue as a new key factor influencing pricing policy

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21260%2F17%3A00317101" target="_blank" >RIV/68407700:21260/17:00317101 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.iata.org" target="_blank" >http://www.iata.org</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The airline´s ancillary revenue as a new key factor influencing pricing policy

Popis výsledku v původním jazyce

Ancillary revenue is generated by activities and services that yield revenue for airlines beyond the simple transportation of custumer from A to B. This wide range of activities includes: commissions gained from hotel bookings, the sale of frequent flyer miles to partner and the provision of a la carte services - providing more options for consumers and more profit for airlines. Revenue from optional services, such as onboard sales of food and beverages, checked baggage, premium seat assignments, and early boarding benefits, was detremined in 2015 close to 8% of global airlines revenue at value of apx. $770 billion. It demonstrates the impact of ancillary revenue as a critically important element for the current standing of airlines on the air traffic markets.

Název v anglickém jazyce

The airline´s ancillary revenue as a new key factor influencing pricing policy

Popis výsledku anglicky

Ancillary revenue is generated by activities and services that yield revenue for airlines beyond the simple transportation of custumer from A to B. This wide range of activities includes: commissions gained from hotel bookings, the sale of frequent flyer miles to partner and the provision of a la carte services - providing more options for consumers and more profit for airlines. Revenue from optional services, such as onboard sales of food and beverages, checked baggage, premium seat assignments, and early boarding benefits, was detremined in 2015 close to 8% of global airlines revenue at value of apx. $770 billion. It demonstrates the impact of ancillary revenue as a critically important element for the current standing of airlines on the air traffic markets.

Druh

O - Ostatní výsledky

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů