Practical-oriented teaching of marketing ? cooperation with companies in practise

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21630%2F14%3A00227928" target="_blank" >RIV/68407700:21630/14:00227928 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Practical-oriented teaching of marketing ? cooperation with companies in practise

Popis výsledku v původním jazyce

Teaching Strategic Marketing at Masaryk Institute of Advanced Studies (MIAS) is oriented practically. This is enabled thanks to cooperation with small companies ? start-ups joined in the InovaJet, the business incubator of Czech Technical University (CTU). Practically oriented teaching enables to teach in more attractive way, to involve students, to apply experience from abroad and to link up students from university to companies. The idea of teaching in a practical way is not new but still it is not applied widely. Such cooperation must be based on mutual convenience. Due to cooperation with start-ups students can work in real situation and solve existing problems, they work in teams; they practise project management including time management and human resource management. Companies also benefit from this cooperation, students give them independent view to their own business including analysis of the market and subjects operating there, they help them to remove professional blindness

Název v anglickém jazyce

Practical-oriented teaching of marketing ? cooperation with companies in practise

Popis výsledku anglicky

Teaching Strategic Marketing at Masaryk Institute of Advanced Studies (MIAS) is oriented practically. This is enabled thanks to cooperation with small companies ? start-ups joined in the InovaJet, the business incubator of Czech Technical University (CTU). Practically oriented teaching enables to teach in more attractive way, to involve students, to apply experience from abroad and to link up students from university to companies. The idea of teaching in a practical way is not new but still it is not applied widely. Such cooperation must be based on mutual convenience. Due to cooperation with start-ups students can work in real situation and solve existing problems, they work in teams; they practise project management including time management and human resource management. Companies also benefit from this cooperation, students give them independent view to their own business including analysis of the market and subjects operating there, they help them to remove professional blindness

Druh

D - Stať ve sborníku

CEP obor

AM - Pedagogika a školství

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Current Trends and Challenges of Modern Management and Human Resource Development

ISBN

978-80-01-05660-8

ISSN

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e-ISSN

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Počet stran výsledku

4

Strana od-do

65-68

Název nakladatele

ČVUT, Masarykův ústav vyšších studií

Místo vydání

Praha

Místo konání akce

Praha

Datum konání akce

16. 10. 2014

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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