METHODOLOGY FOR MEASURING THE POTENTIAL OF A TOURISM DESTINATION IN RELATION TO SUSTAINABLE LOCAL TOURISM PRODUCT DEVELOPMENT

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21630%2F24%3A00374226" target="_blank" >RIV/68407700:21630/24:00374226 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.14311/APP.2024.46.0094" target="_blank" >https://doi.org/10.14311/APP.2024.46.0094</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.14311/APP.2024.46.0094" target="_blank" >10.14311/APP.2024.46.0094</a>

Jazyk výsledku

angličtina

Název v původním jazyce

METHODOLOGY FOR MEASURING THE POTENTIAL OF A TOURISM DESTINATION IN RELATION TO SUSTAINABLE LOCAL TOURISM PRODUCT DEVELOPMENT

Popis výsledku v původním jazyce

Tourism is very strongly associated with the potential of the area, including the society, in which the tourism activities take place. This potential is often fragmented and it depends on the skills of local actors, stakeholders, and tourism management structures to discover and connect it effectively. And it does not matter whether the potential is tangible or intangible, natural or cultural. The potential of each territory is unique and needs to be summarized, measured, evaluated, and categorized for its effective and sustainable use. This article presents the first part of a methodology for the creation of a local tourism product focusing on the measurement of potential. The methods used in this process are based on decision analysis and process management methods. The methodology is addressed to all tourism actors in each destination, in particular managers of destination management organizations, local authorities, or other initiating entities. The Ministry of Regional Development certified the Methodology for the creation of a local tourism product and recommended its use to municipalities and tourism destinations.

Název v anglickém jazyce

METHODOLOGY FOR MEASURING THE POTENTIAL OF A TOURISM DESTINATION IN RELATION TO SUSTAINABLE LOCAL TOURISM PRODUCT DEVELOPMENT

Popis výsledku anglicky

Tourism is very strongly associated with the potential of the area, including the society, in which the tourism activities take place. This potential is often fragmented and it depends on the skills of local actors, stakeholders, and tourism management structures to discover and connect it effectively. And it does not matter whether the potential is tangible or intangible, natural or cultural. The potential of each territory is unique and needs to be summarized, measured, evaluated, and categorized for its effective and sustainable use. This article presents the first part of a methodology for the creation of a local tourism product focusing on the measurement of potential. The methods used in this process are based on decision analysis and process management methods. The methodology is addressed to all tourism actors in each destination, in particular managers of destination management organizations, local authorities, or other initiating entities. The Ministry of Regional Development certified the Methodology for the creation of a local tourism product and recommended its use to municipalities and tourism destinations.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Regional Development Between Theory and Practice - Regional Development as Part of Europe's Sustainable Transformation

ISBN

978-80-01-07276-9

ISSN

2336-5382

e-ISSN

2336-5382

Počet stran výsledku

7

Strana od-do

94-100

Název nakladatele

České vysoké učení technické v Praze

Místo vydání

Praha

Místo konání akce

Prague

Datum konání akce

1. 6. 2023

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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