Společenská odpovědnost - nový faktor podnikové konkurenceschopnosti

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F08%3A63507556" target="_blank" >RIV/70883521:28120/08:63507556 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

CORPORATE SOCIAL RESPONSIBILITY - NEW FACTOR OF ENTERPRISSE COMPETITIVENESS

Popis výsledku v původním jazyce

CSR should be systematic approach integrated into business strategy based on high quality internal and external communication. We have to understand not just what people want, but why! CSR is being described as an voluntary obligation of firms to behaveresponsibly, within the scope of their work, to the environment and the society in which they operate. Being a socially responsible enterprise means a competitive advantage as it opens new business opportunities. A voluntary responsible behavior of a firm stands on three pillars: economic, social and environmental. They all should be the contents of social responsibility of any firm, however, each of them means a variety of activities from which an enterprise has to choose according to its orientation and to the requirements of the surroundings. One of the well proved ways is to build cooperation with some non-governmental organization. Nongovernmental organizations enrich millions of lives through the vital contributions they make to i

Název v anglickém jazyce

CORPORATE SOCIAL RESPONSIBILITY - NEW FACTOR OF ENTERPRISSE COMPETITIVENESS

Popis výsledku anglicky

CSR should be systematic approach integrated into business strategy based on high quality internal and external communication. We have to understand not just what people want, but why! CSR is being described as an voluntary obligation of firms to behaveresponsibly, within the scope of their work, to the environment and the society in which they operate. Being a socially responsible enterprise means a competitive advantage as it opens new business opportunities. A voluntary responsible behavior of a firm stands on three pillars: economic, social and environmental. They all should be the contents of social responsibility of any firm, however, each of them means a variety of activities from which an enterprise has to choose according to its orientation and to the requirements of the surroundings. One of the well proved ways is to build cooperation with some non-governmental organization. Nongovernmental organizations enrich millions of lives through the vital contributions they make to i

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2008

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Sborník příspěvků mezinárodní vědecká konference doktorandů a mladých vědeckých pracovníků

ISBN

978-80-7248-504-8

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

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Název nakladatele

Slezská univerzita v Opavě

Místo vydání

Karviná

Místo konání akce

Karviná

Datum konání akce

14. 11. 2008

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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