Eliciting Salient Beliefs are Critical to Predict Behavioral Change in Theory of Planned Behavior

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F10%3A63509632" target="_blank" >RIV/70883521:28120/10:63509632 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Eliciting Salient Beliefs are Critical to Predict Behavioral Change in Theory of Planned Behavior

Popis výsledku v původním jazyce

The theory of planned behaviour (TPB) is a widely used theory in behavioural analysis. It incorporates social, cultural, psychological and economic approaches into behavioural analysis. The authors of the theory of reasoned action and its extension, thetheory of planned behaviour have recommended that it is appropriate to conduct an elicitation study to identify the final sets of salient beliefs in the TPB analysis. Even though the TPB is based on salient beliefs, researchers have paid less attention in this regard. In order to identify final set of salient beliefs for TPB analysis, Ajzen and Fishbein (1980) have suggested three rules. This paper compares the three rules suggested by Ajzen and Fishbein (1980) and an alternative approach was suggested.The paper analyses the beliefs of farmers in Sri Lanka in respect to the decision to adopt new technology. The findings showed that the three rules suggested by Ajzen and Fishbein (1980), lead to different sets of salient beliefs for TPB

Název v anglickém jazyce

Eliciting Salient Beliefs are Critical to Predict Behavioral Change in Theory of Planned Behavior

Popis výsledku anglicky

The theory of planned behaviour (TPB) is a widely used theory in behavioural analysis. It incorporates social, cultural, psychological and economic approaches into behavioural analysis. The authors of the theory of reasoned action and its extension, thetheory of planned behaviour have recommended that it is appropriate to conduct an elicitation study to identify the final sets of salient beliefs in the TPB analysis. Even though the TPB is based on salient beliefs, researchers have paid less attention in this regard. In order to identify final set of salient beliefs for TPB analysis, Ajzen and Fishbein (1980) have suggested three rules. This paper compares the three rules suggested by Ajzen and Fishbein (1980) and an alternative approach was suggested.The paper analyses the beliefs of farmers in Sri Lanka in respect to the decision to adopt new technology. The findings showed that the three rules suggested by Ajzen and Fishbein (1980), lead to different sets of salient beliefs for TPB

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2010

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Scientific Ph.D. and Post Docs Conference 2010

ISBN

978-80-214-4081-4

ISSN

—

e-ISSN

—

Počet stran výsledku

6

Strana od-do

—

Název nakladatele

Vysoké učení technické v Brně

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

1. 1. 2010

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—