Strategies for building brands for competitive advantage in Small and Medium Enterprises (SME?S) in Ghana

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Strategies for building brands for competitive advantage in Small and Medium Enterprises (SME?S) in Ghana

Popis výsledku v původním jazyce

Brand management in small and medium-sized enterprises (SMEs) is an area of study that is still at the developing stage. Most studies in brand management are based only on multinationals at the expense of SMEs. SMEs contribute to the growth and development of the economy of many countries especially developing countries. In spite of challenges, Small and Medium Enterprises (SMEs) in Ghana are flourishing and have become important in the economic development of the country. However, the concept of brandbuilding has not gained enough attention from SMEs. Building brands for SMEs is important because it aids in the marketing of its products or services to buyers. This paper analyses strategies that can help in building brands in SMEs in Ghana in order tomake them competitive both inside and outside the country.

Název v anglickém jazyce

Strategies for building brands for competitive advantage in Small and Medium Enterprises (SME?S) in Ghana

Popis výsledku anglicky

Brand management in small and medium-sized enterprises (SMEs) is an area of study that is still at the developing stage. Most studies in brand management are based only on multinationals at the expense of SMEs. SMEs contribute to the growth and development of the economy of many countries especially developing countries. In spite of challenges, Small and Medium Enterprises (SMEs) in Ghana are flourishing and have become important in the economic development of the country. However, the concept of brandbuilding has not gained enough attention from SMEs. Building brands for SMEs is important because it aids in the marketing of its products or services to buyers. This paper analyses strategies that can help in building brands in SMEs in Ghana in order tomake them competitive both inside and outside the country.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2010

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Zborník z medzinárodnej vedeckej konferencie Poprad

ISBN

978-80-557-0003-8

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

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Název nakladatele

Univerzita Mateja Bela v Banskej Bystrici

Místo vydání

Banská Bystrica

Místo konání akce

Poprad

Datum konání akce

1. 1. 2010

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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